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May 8, 2025
| This week’s mobile news and insights for marketing leaders
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NOTE FROM THE EDITOR
Learn from experts across industries about how loyalty programs are evolving to meet customer demands, the importance of data in customer retention and the strategies behind successful loyalty programs at our event, “Loyalty 2.0.”
During the virtual event, which is being held Tuesday, June 17 at 12 p.m. ET, attendees will hear from industry leaders on topics like how to garner customer loyalty and ways to leverage customer data. The event will be co-hosted by Marketing Dive, CX Dive, Restaurant Dive and Hotel Dive.
Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.
As always, thanks for reading.
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Jessica Deyo
Editor, Marketing Dive
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The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.
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At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.
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Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.
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Turn your customers into your most powerful advocates. Craft robust customer testimonials to strengthen your videos and reinforce your brand’s value.
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The Facebook and Instagram owner breaks down five key insights and how to apply them to advertising efforts.
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The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand Marketing Annette Dunleavy.
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Deep Dive
Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.
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The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied to cultural passions.
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A new campaign includes always-on social content, influencer partnerships and real-time engagement across TikTok, Instagram and Facebook.
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From Our Library
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