Power On
Also: New iOS 19 details.
Bloomberg
by Mark Gurman

Hey everyone, it’s Mark. Apple is planning a monumental year for new devices in 2027, but its current lack of breakthrough designs could make that wait feel interminable. Also: The company is working on an iOS 19 feature that syncs hotel Wi-Fi access details across devices, and it’s preparing for an era after Google search.

Last week in Power On: Apple reaches a critical juncture with tariffs, services and artificial intelligence.

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The Starters

Attendees view new products during an event at the Apple Park campus. Photographer: David Paul Morris/Bloomberg

Apple Inc. has introduced plenty of product updates in the past year or so — the iPhone 16, the Series 10 smartwatch and several fresh Macs, to name a few — but it’s been a while since we saw something intriguingly new.

Though the Vision Pro headset certainly qualifies as innovative, it never caught on with consumers. And now its long-term future is in question as the company pivots to glasses. The iPhone 16, meanwhile, is undoubtedly one of the best smartphones on the market — but not too different than its four predecessors. In laptops, Apple has rolled out industry-leading processors, encased inside hardware that remains much the same.

This lack of groundbreaking change has taken a toll...

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