ldwide mostly between November 2005 and December 2006, the Xbox 360 was initially in short supply in many regions, including North America and Europe. The earliest versions of the console suffered from a high failure rate, indicated by the so-called "Red Ring of Death", necessitating an extension of the device's warranty period. Microsoft released two redesigned models of the console: the Xbox 360 S in 2010, and the Xbox 360 E in 2013. Xbox 360 is the ninth-highest-selling home video game console in history[broken anchor], and the highest-selling console made by an American company. Although not the best-selling console of its generation, the Xbox 360 was deemed by TechRadar to be the most influential through its emphasis on digital media distribution and multiplayer gaming on Xbox Live. The Xbox 360's successor, the Xbox One, was released on November 22, 2013. On April 20, 2016, Microsoft announced that it would end the production of new Xbox 360 hardware, although the company will continue to support the platform. On August 17, 2023, Microsoft announced that on July 29, 2024, the Xbox 360 game marketplace would stop offering new purchases and the Microsoft Movies & TV app will no longer function, though the console will still be able to download previously purchased content and enter multiplayer sessions. History Development Known during development as Xbox Next, Xenon, Xbox 2, Xbox FS or NextBox, the Xbox 360 was conceived in early 2003. In February 2003, planning for the Xenon software platform began, and was headed by Microsoft's Vice President J Allard. That month, Microsoft held an event for 400 developers in Bellevue, Washington to recruit support for the system. Also that month, Peter Moore, former president of Sega of America, joined Microsoft. On August 12, 2003, ATI signed on to produce the graphics processing unit for the new console, a deal that wa