The New Visual Frontier | Sony Is 'Creating Connected Experiences' | Sony Announces the Launch of Crystal LED CAPRI, Making Virtual Production More Accessible
The conversion of traditional broadcast and Pro AV was on display en masse at InfoComm 2025 in Orlando. Corporations, retail, higher education, hospitality, and other markets are clamoring for easy-to-use, high-quality video production solutions and workflows to engage with audiences. Additionally, new and expanded display technologies are transforming the way content is viewed in meeting spaces and beyond. Check out how Sony Electronics is helping to shape the new visual frontier. -- Cindy Davis Content Director, AV Technology
Sony AV Solutions Tech Ecosystem
AV systems require integrated, end-to-end solutions tailored to real-world workflows. That's why Sony partners with trusted technology providers to extend the power of displays across critical applications, delivering practical, scalable results. Explore Now »
Sony's strategy is to emphasize verticals, solutions, and applications powered by BRAVIA professional displays, Crystal LED video walls, and SRG PTZ cameras.
Unlock More with Firmware 3.0 AV systems require integrated, end-to-end solutions tailored to real-world workflows. That's why Sony partners with trusted technology providers to extend the power of displays across critical applications, delivering practical, scalable results. See How »
During an embargoed press conference held by Sony Electronics ahead of InfoComm 2025, Rich Ventura, vice president of Professional Display Solutions, and Jason Metcalfe, business manager of Crystal LED, discussed the expansion of the LED display family with the launch of the Crystal LED CAPRI.
"Today's modern workplace has become synonymous with the hybrid model--a blend of remote and in-office work." --Larry DeFazio, Regional Sales Manager - East, Professional Display Solutions at Sony Electronics
Sony Electronics, ELF-SR2 Spatial Reality Display Wins AV Technology's Best of Show at InfoComm 2025
(Sony | Future)
Sony's ELF-SR2 Spatial Reality Display, part of the new XYN suite, offers realistic spatial images for various professional settings like architecture, education, healthcare, and film. This display provides incredibly realistic 3D images without glasses or VR headsets, using a proprietary high-speed sensor that tracks eye movement and an original algorithm for seamless real-time content. A micro-optical lens allows for stereoscopic viewing with the naked eye. Beyond workflow optimization, it enhances visitor experiences at events by immersing them in interactive 3D content. A Developer Site with tools and an Application Select website with exclusive applications are also available.
Firmware Update
SRG-A40/A12 PTZ Auto Framing Camera Ver.3.0 Firmware Update
(Sony)
Sony has released a firmware update for its SRG-A40/A12 PTZ Auto Framing Camera. Following are some of the features that will be supported with Ver.3.0. Enhanced PTZ Auto Framing, such as Tracking Range, allows users to exclude any unintended subjects. When a subject enters the predefined area, the Fixed Angle Position will pause, and the angle of view will automatically move and hold the predefined area, and will resume when the subject exits the area. Click here to learn about additional features
"With only a moment to grab a person's attention, your content needs to be unique, realistic, and appealing in order to be effective and to retain interest and recall." --Chris Feldman, Product Manager of Spatial Reality Display at Sony Electronics
