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June 30, 2025
| This week’s agencies news and insights for marketing leaders
The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and campaign outcomes.
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Column
BBDO New York returned to “Beverly Hills, 90210” and brought back landlines and teen magazines to deliver “truth bombs” to millennials.
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The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.
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Exclusive
Two new efforts created with agencies Anomaly and Crispin feature tactics like influencer marketing as the big-box store prioritizes promoting value.
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The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.
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“Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and was created with agency Adam&eveDDB.
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