Biolyte has updated its packaging to better reflect premium aesthetics and drive retail sales, founder and CEO Jesslyn Rollins says. The company also is expanding its powder stick line into CVS and Walgreens.

Pressed Juicery has introduced Energy Tonics in Cherry Limeade and Blueberry Pineapple flavors, each containing 120 milligrams of caffeine, L-theanine and up to 6 grams of prebiotic fiber. The drinks, positioned as healthier alternatives to traditional energy drinks, are priced at $6.95 for a 15.2-ounce bottle.

Beverage brands are increasingly focusing on sustainable secondary packaging, driven by social awareness and government regulations, according to experts from IPL Packaging and Accredo Packaging. This trend includes the use of recycle-ready films, bio-based materials and packaging with high levels of post-consumer recycled content. Digital printing and e-commerce have also influenced packaging design, with brands seeking durable materials and engaging unboxing experiences.

Mountain Dew has introduced the "Thirst Guards" campaign, led by country music star Cole Swindell, to deliver beverages to key lake destinations. The initiative, which starts July 4th weekend, features on-demand delivery via Sea-Doos and beach stations at Lake of the Ozarks, Mo., Lake Travis, Texas, Miller Beach, Ind., and Myrtle Beach, S.C.

McLaren driver Lando Norris has teamed up with Monster Energy to release a limited-edition drink featuring a design inspired by his neon helmet. The product has quickly become popular among fans, who have expressed excitement and surprise on social media. This collaboration is part of a growing trend of Formula 1 drivers launching branded products.

Olipop has partnered with Bunkhouse Hotels to create a nostalgic experience at the Austin Motel, transforming suites to reflect past decades through flavor themes such as the Strawberry Vanilla Suite. The brand is offering stays in the rooms as part of a sweepstakes being held through July 8. The rooms capture "that same emotional connection and instant recognition that comes with your first sip of perfectly crafted soda," says Alyssa Mackowski, Olipop's creative director.

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