Campari Group is selling its Cinzano vermouth and Frattina grappa brands to Caffo Group 1915 as it streamlines its portfolio and focuses on core global spirits. The $117 million deal, expected to close by year's end, includes finished goods inventory, intellectual property and brand-related assets, and Campari will temporarily produce and distribute the brands in key markets until Caffo establishes its commercial presence.

General Mills improved volume and market share, particularly in the fourth fiscal quarter, thanks to recent investments in consumer value, marketing and innovation. CEO Jeffrey Harmening credits strategies such as narrowing price gaps and enhancing product appeal, leading to stronger household penetration and competitiveness, especially across key categories such as cereal, refrigerated dough and fruit snacks.

Summerween is gaining popularity as a summer version of Halloween, driven by Gen Z and social media trends on TikTok and Instagram. Brands such as Mars and Ferrero are capitalizing by launching Halloween-themed products as early as April, with Mars introducing favorites like M&M's Milk Chocolate Pumpkin Pie and Snickers Pumpkins. The National Confectioners Association sees Summerween as a potential major candy holiday, with Walmart data indicating that one in three shoppers begin Halloween shopping between June and August, motivated by deals and novelty.

The Hartman Group highlights a shift in consumer priorities toward "vitality span," emphasizing the desire to live vibrantly and actively for as long as possible. This trend is influencing demand for foods that support long-term health while still allowing for occasional indulgence. The report suggests that understanding this deeper motivation can help companies move beyond surface-level trends and better meet evolving wellness expectations.

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Registration is now open for the 2025 Consumer Brands Food and Beverage Labeling course, which enables companies to stay current on meticulous, evolving labeling standards from USDA and FDA. Available for three different sessions this year, the course pairs self-paced education with live, instructor-led virtual meet-ups and has been highly rated by teams from Ferrara, Campbell's, Keurig Dr. Pepper and Hormel. Register for the fall session here.

A furry family of anthropomorphic sea otter puppets aims to make SeaPak's frozen seafood more approachable, especially for children. The Otterfords, created in collaboration wit