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High-end buyers expect turnkey homes, stager says
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June 30, 2025
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Despite the current attention around buyers paying all-cash for homes, the majority of home buyers finance their home purchase. Many potential buyers believe they need a down payment of 20%, but the typical down payment for first-time buyers ranges from 6% to 9%, writes Jessica Lautz, National Association of REALTORS® deputy chief economist and vice president of research.
Full Story: National Association of REALTORSĀ®/Economists' Outlook (6/30) 
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Best Practices in Sales & Marketing
Consumers are more skeptical of influencer marketing than traditional advertising, according to a report from the National Advertising Division of BBB National Programs. Although 58% of consumers have made purchases based on influencer endorsements, 26% distrust influencer marketing, compared to only 11% who distrust advertising. The report notes that transparency is a significant concern, with 64% of consumers expressing distrust when influencers do not disclose brand relationships.
Full Story: Adweek (6/26) 
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Real Estate Trends
Today's baby boomers are flipping the script on retirement housing. Some members of this generation are embracing rental life for its convenience, community and flexibility, weighing the pros and cons of renting vs. homeownership. Real estate practitioners should study up on their clients' preferences so they're better able to assist this cohort of buyers.
Full Story: REALTORĀ® Magazine (6/30) 
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Home staging is a crucial strategy for selling high-end properties, says Cheryl Eisen, founder of Interior Marketing Group. Eisen notes that luxury buyers now expect turnkey homes that are fully furnished and move-in ready. "Especially for international buyers or busy professionals, the idea of moving into a fully furnished home designed to the nines is incredibly appealing," Eisen says.
Full Story: Mansion Global (6/30) 
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Early- and midstage mortgage delinquencies have seen the largest yearly increase among credit products, signaling potential financial stress, according to VantageScore. "The rise in early and midstage delinquencies this month indicates potential financial strain among some consumers," said Susan Fahy, chief digital officer at VantageScore.
Full Story: American Banker (6/27) 
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Technology & Innovations
Smart home locks offer enhanced security and convenience, but homeowners should consider several factors before installation. Options include keypad, biometric and Wi-Fi-enabled locks, each with unique features. Compatibility with existing home systems, security features such as encryption and two-factor authentication, and power sources are crucial considerations.
Full Story: Android Headlines (6/29) 
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Fair & Equitable Housing
A pilot program under New York City Mayor Eric Adams' City of Yes for Families initiative allows tenants in affordable housing to improve their credit scores by having on-time rent payments reported to credit bureaus. Economist Timothy Malefyt highlights the potential for immediate credit score improvements but notes that late payments could negatively affect scores.
Full Story: WCBS-TV/WLNY-TV (New York City) (6/26) 
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Legislation & Regulation
Despite fears of a downturn from tariffs and policy volatility, the U.S. economy has remained resilient, with the S&P 500 reaching a new record high and inflation staying milder than expected. Business investment and hiring have continued, though consumer spending and GDP growth have shown signs of softening.
Full Story: The Wall Street Journal (6/27) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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