IFA SmartBrief
Business groups urge Congress to extend tax breaks
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June 30, 2025
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Franchise News
Subway and Netflix tee up "Happy Gilmore 2" promotions
(Facebook/Subway)
Subway and Netflix are partnering to promote the upcoming "Happy Gilmore 2" movie through a limited-time offer meal that enables customers to upgrade to a meal for $1 and also comes with one of four collectible cups. The campaign also includes a QR code that gives users access to a themed immersive digital experience and a website that includes a sweepstakes and games.
Full Story: Nation's Restaurant News (free registration) (6/27) 
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Whataburger is rolling out a line of premium craft beverages starting at the beginning of July as part of what the company is referring to its "next wave of innovation." CEO Debbie Stroud noted that "Whatafreshers are artfully blended to deliver a full sensory experience -- bold ingredients, radiant colors, and cooling revitalization all in one cup."
Full Story: Nation's Restaurant News (free registration) (6/29) 
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Best Practices and Business Leadership
Empathetic, effective leadership starts with self-awareness
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Leaders may be tempted to judge others harshly in stressful situations, but true leadership requires assuming positive intent and practicing empathy even when it's difficult, management consultant Marc Cugnon writes. Leaders who view colleagues as adversaries can undermine morale and collaboration, while those who support rather than blame can help colleagues feel valued and trusted, leading to better personal and productivity outcomes, Cugnon notes.
Full Story: SmartBrief/Leadership (6/27) 
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Experienced restaurant franchisees offer advice for first-time buyers, emphasizing the importance of due diligence, understanding franchisor support and ensuring cultural fit with the brand. Franchisees also suggest that potential owners speak with current franchisees to gain insights into operational factors.
Full Story: Franchise Update (6/30) 
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Trend Watch
AAA predicts record-breaking 4th of July holiday travelers
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AAA forecasts a record 72.2 million Americans will travel 50 miles or more from home during the Independence Day holiday period, up 1.7 million from last year. AAA expects 61.6 million people will travel by car, 5.84 million by air and 4.78 million by other modes, such as buses, cruises and trains. Top domestic destinations include Orlando, Seattle and New York, while top international destinations include Vancouver, Rome and Paris.
Full Story: Hotel Business (tiered subscription model) (6/24) 
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Franchises are offering a number of deals and special offers to mark the Fourth of July, and here is a look at what's available at Denny's, McAlister's Deli, Moe's Southwest Grill and elsewhere.
Full Story: FranchiseWire (6/29) 
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News from IFA
Your voice is needed at the IFA Advocacy Summit to protect the future of the entire franchise model. Your story matters -- and this is your opportunity to share it with the people who need to hear it most.
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IFA Member Spotlight
Saladworks has entered into a 10-unit development agreement to bring units to several communities in North Carolina. Zack Mixon, CEO of Mixon Foods, will drive this growth. "When I discovered Saladworks as a customer, I was immediately impressed by the brand's focus on freshness, quality and cleanliness, and knew this was the kind of concept I wanted to invest in," Mixon said.
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Policy and Finance Update
Business groups including IFA, the Chamber of Commerce and others are pressing for lawmakers to extend tax breaks by passing the legislation working its way through Congress.
Full Story: WCYB-TV/WEMT-TV (Bristol, Va.) (6/27),  Politico (6/27) 
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The so-called "vote-a-rama" on the Senate tax and spending legislation began Monday, with lawmakers offering a number of amendments. If the bill passes the Senate, House lawmakers will need to consider the changes made in the upper chamber.
Full Story: CNBC (6/30) 
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Maybe that's what life is ... a wink of the eye and winking stars.
Jack Kerouac,
poet, writer
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