Marketing automation has come a long way since 2020. Today, it isn’t just about workflows and lead scoring. AI is driving real-time personalization, smarter segmentation, and creative generation at scale.
But here’s the reality: MAPs are the most replaced martech tools for five years running. Why? Because too many platforms haven’t evolved—and too few teams are using them to full potential.
The 2025 edition of Marketing Automation Platforms: A Marketer's Guide separates signal from noise. It breaks down which vendors are delivering AI capabilities that matter, how B2B marketers are evolving their strategies, and where most organizations still fall short.
You’ll get:
- A clear-eyed look at AI-powered features across top MAPs
- Practical benchmarks to assess your platform’s real value
- Strategic guidance to align automation with revenue goals
📥 Get the report
