September 15, 2025 | SIGN UP

Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?

Speaking of things publishers care about — we’re hosting our Digiday Publishing Summit this week. Also, Betches Media introduced Betches Style, rising competition is making The Trade Desk bend a little and HR execs are grappling with how to preserve the essence of DEI work.

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WTF is Model Context Protocol (MCP) and why should publishers care?

Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?

DIGIDAY PUBLISHING SUMMIT

What to expect at the Digiday Publishing Summit, September 2025 edition

Here's a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit next week.

PARTNER INSIGHTS FROM MARIGOLD

Live session: Strategies to strengthen retention and revenue while protecting brand trust

Join this webinar on Sept. 30 at 1 p.m. ET, or watch on demand, for an inside look at a recent State of the Industry report on modern subscriber engagement strategies. Leaders from the Daily Maverick and Boardroom provide additional perspectives and share how they’re putting these strategies into practice.

BRANDS IN CULTURE

Betches brings its viral voice to a new style destination for millennials and Gen Z

Betches Media yesterday introduced Betches Style, intended to offer style guidance to its largely Gen-Z and millennial women audience.

PARTNER INSIGHTS FROM MEDIA.NET

‘The market didn't need more of the same’: Media.net’s CRO on how SSPs are evolving

Most SSPs focus on the same things — scale, efficiency, transparency — so differentiation matters more than ever. When the time came for Media.net to launch its own SSP, it stood out by leveraging its unique contextual and search intent signals.

MEMBER EXCLUSIVE

Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers

The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for premium inventory.

EQUALITY AND OPPORTUNITY

DEI work continues – if covertly – people managers emphasize

Companies are grappling with how to preserve the essence of DEI work under changed circumstances.

PARTNER INSIGHTS FROM EXPERIAN MARKETING SERVICES

How curation done right drives results for brands, agencies and publishers

Curation improves media buying efficiency and performance when it’s done right. Advertisers see an average data segment savings of 36%–81% when using PMPs over the open exchange. Publishers who include their ad inventory in curated PMPs see an average 70% revenue increase on mobile in the U.S.

Other things to know

Digiday Publishing Summit Europe: Connect with leaders at Microsoft, BuzzFeed, Yahoo! News and more

Join us for three days of networking and learning alongside Europe's most influential publishers at the Digiday Publishing Summit Europe, October 27-29 in Lisbon. Don't miss this opportunity to connect with top media leaders through 1-on-1 meetings, coffee breaks, cocktail hours and more.

PARTNER INSIGHTS FROM MARIGOLD

Publishers are using enhanced personalizati