Small business owners often make critical decisions based on instinct or short-term needs, while larger companies lean on dedicated data analysis teams. Yet, as Kevin Tacchino, MSTFP, points out in his recent Journal of Financial Service Professionals article, even the smallest businesses are quietly collecting valuable data through their websites, sales systems, inventory tools, and customer relationships. The challenge is not in gathering the data, it’s in using it wisely.
To help NAIFA celebrate Life Insurance Awareness Month, a dedicated NAIFA member since 1975 share how the life insurance business has changed over his career.
Certified Financial Services (CFS), a proud NAIFA Financial Security Champion, is dedicated to helping individuals, families, and small business owners pursue lasting financial security. While the world is constantly changing, CFS believes in the lasting power of relationships and community. The firm understands that each person they serve has goals—some financial, others personal—but at the heart of every plan is a focus on the people who matter most. That same people-first mindset is what fuels the firm’s long-standing commitment to giving back.