Restaurant SmartBrief
McDonald's to invest $200M in regenerative agriculture | Little Caesars on track to open 100 restaurants this year | IHOP unveils $6 value menu for budget-conscious diners
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September 16, 2025
 
 
Restaurant SmartBrief
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On the Front Burner
 
Dunkin' spotlights the "Value Affleck" in new campaign
 
Jen Affleck in Dunkin'
(Dunkin'/YouTube)
Dunkin's newest commercial stars Jen Affleck from "The Secret Lives of Mormon Wives," as the self-proclaimed "Value Affleck." She humorously positions herself as a superior alternative to her "cousin Ben," using witty banter and a confessional style to connect with viewers and promote the meal deal. The spot promotes the new $6 Meal Deal, which features a bacon, egg and cheese sandwich, six hash browns and a medium coffee, aligning with a trend among fast food chains introducing value meals to attract cost-conscious consumers.
Full Story: Nation's Restaurant News (free registration) (9/15), People (9/15)
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With its healthy ingredients, refreshing flavors and vacation vibes, Greek cuisine has become one of today's must-menu food trends. Pair its staples like tzatziki, tomatoes and olives with versatile chicken, and this cuisine easily finds its way into bowls, wraps and beyond.
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Restaurant News
 
McDonald's to invest $200M in regenerative agriculture
McDonald's has committed $200 million over seven years to regenerative agriculture. The funding will support the Grassland Resilience and Conservation Initiative, reinforcing the company's pledge to responsible beef sourcing. The initiative is designed to help ranchers improve land management, restore grasslands, conserve water, enhance soil health and upgrade infrastructure.
Full Story: Restaurant Business (9/15)
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Little Caesars on track to open 100 restaurants this year
Little Caesars has grown in recent years and that momentum is continuing, with projections calling for 100 restaurant openings in 2025. Much of that growth is concentrated among existing franchisees, which Little Caesars' Basil Kazepis said was "a healthy indicator." Key areas for expansion including the Midwest, Northeast, California, Florida and Texas. The chain has also been testing autonomous delivery robots and drones to enhance efficiency and customer experience.
Full Story: QSR (9/15)
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IHOP unveils $6 value menu for budget-conscious diners
 
Fleming Island, Jacksonville, Florida, IHOP, pancakes restaurant sign and logo. (Photo by: Jeffrey Greenberg/Universal Images Group via Getty Images)
(Jeff Greenberg/Getty Images)
IHOP has introduced its first nationwide everyday value menu, offering four breakfast meals for $6 to $7 from 7 a.m. to 10 p.m. The menu includes items such as the Breakfast Faves Combo and Ham Cheese Omelette. The move aims to attract budget-conscious customers, particularly those with household incomes below $75,000, who have been hit by rising menu prices.
Full Story: Nation's Restaurant News (free registration) (9/15)
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Burger King debuts Scooby-Doo collectibles, brings back Halloween Buckets
MediaPost Communications (free registration) (9/15)
 
Scratch Taste, Zero Hassle
Idahoan potatoes bring the flavor guests crave with the speed kitchens need. Easy to prep, consistent every time, and full of comfort — it's scratch quality made simple.
See the difference with a free sample today.
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ICYMI: Yesterday's most popular story
 
 
Popeyes spices things up with Hot Ones collab
Restaurant Business (9/15)
 
It All Starts With Idaho® Potatoes
Looking for simple ways to maximize ingredients across your menu and satisfy your guests' cravings for interesting and elevated dishes? Idaho® Potatoes help you do both! Get Recipe & Learn More.
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News from the National Restaurant Association
 
[WEBINAR] Food Safety in Focus: How Context Shapes Inspection Priorities
Join the National Restaurant Association on Sept. 18 at 2 p.m. ET for this practical conversation to gain a clearer understanding of how inspections work in real-world environments -- and what it means for your own operation.
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National Food Safety Month focuses on "4 biggest offenders"
The Association's brand-new, month-long campaign looks at the top violations in restaurant kitchens today and how to prevent foodborne illness from occurring.
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Leading Voices
 
SAME Café lets guests pay with money, time or produce
SAME Cafe in Denver has been serving the community for nearly 19 years with a unique pay-what-you-can model, allowing patrons to volunteer, pay what they can or donate produce. The cafe aims to provide nutritious meals with dignity, with a volunteer-driven operation and locally sourced produce. "Everyone's in a different spot, right? Sometimes people, they could be doing well and then for a couple of weeks they could not be doing well and there's no question about only paying a dollar or two for food," says volunteer Sean Stevenson. "It's kind of like a safety net for a lot of people that are just kind of struggling with day to day."
Full Story: Denverite (9/8)
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Rita's franchisees, sisters share 20 years of lessons
Sisters Angela and Charnita Block, franchisees for Rita's Italian Ice in Washington, D.C., share lessons from 20 years of building a business rooted in community. They emphasize the importance of grassroots marketing, the power of team members as brand ambassadors and the need to adapt to the local community. "Every interaction, including every smile, program and event, has to give customers a reason to return," the