Small businesses, many of which rely on positive online reviews as a business driver, are finding themselves victims of fraudsters posting fake, negative reviews. Not only do these reviews decrease a business's Google rating, but many scammers ask for money to remove them, putting business owners in a financially risky position.

SmartTake: One business owner and victim of these scams, Natalia Piper, suggests removing your cellphone number from your business page to avoid scammers messaging you on WhatsApp.

Conversion rate optimization is the top priority for small and midsize B2B marketers but a report from Unbounce and Ascend2 shows that only 32% run A/B tests on landing pages, with 51% citing a lack of resources as the main barrier. Most B2B ads direct traffic to homepages rather than landing pages, and the most commonly tested channels are email and websites.

Brands that do not create lasting memories will fade away in the fast-paced digital era, writes Sudhir Gupta, the founder of Facticerie. Emotional design, sensory experiences and rituals are essential for building a memorable brand, Gupta writes, citing iconic fragrances as examples of how brands can evoke deep personal memories and legacy.

Personality traits, such as openness, conscientiousness, extraversion, agreeableness and emotional stability, play a significant role in leadership success, according to Eva Asselmann, a professor at HMU Health and Medical University, who emphasizes that while there is no single best personality type, self-awareness and adaptability can enhance your overall skills. Asselmann offers exercises to help you stay authentic while developing personality traits, such as setting boundaries if you're too agreeable and practicing speaking last if you're always talking first.

Goal-setting is a feature of performance management software that ensures clarity and focus for employee objectives. By setting specific, measurable, achievable, relevant and time-targeted goals, organizations can guide employees toward success by aligning personal performance with broader company aims.

The Federal Reserve's policy committee meets this week against a backdrop of mixed economic signals and political uncertainty. Markets widely expect a quarter-point rate cut, though some officials may advocate for deeper easing amid weak jobs data and low inflation. The session will also likely confirm Stephen Miran to the Fed board and release updated economic projections.