Consumer Brands Association SmartBrief
The serious work behind making fun chicken nugget shapes
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September 16, 2025
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Consumer Brands Association SmartBrief
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Company Watch
 
Ferrero homes in on most versatile retail media strategy
 
Woman in denim holds Ferrero Rocher bars
Creator Elizaveta Kozlova at the #RocherRunway event in NYC (Dreamliza/Instagram)
Ferrero is testing "precision at scale" by integrating national and precise audience targeting, aiming for incremental gains in ad and brand awareness, Ferrero's Danielle Sporkin said while speaking at a recent event. The company is working to evolve its retail media strategy beyond search and display by testing frameworks, learning internally, and ensuring cross-functional ownership for strategy and budget.
Full Story: Digiday (tiered subscription model) (9/16)
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Target expands next-day delivery to 35 metro areas
Target plans to expand next-day parcel delivery to 35 of the 60 largest US metropolitan areas by the end of October, with plans to add 20 more cities next year. Target is also testing a new shipping strategy in the Chicago market to improve speed and reduce costs.
Full Story: The Associated Press (9/16)
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The serious work behind making fun chicken nugget shapes
 
Halloween shaped chicken nuggets
(Tysonfoods/Instagram)
Tyson Foods and other companies that make novelty chicken nuggets have to coordinate multiple functions to create a satisfying product, including precision shaping, refining the automated breading process and inviting customer feedback. Nuggets in child-friendly shapes and options linked to favorite sports teams have been strong performers for chicken companies this year.
Full Story: Meat & Poultry Online (9/15)
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AI shopping assistant debuts from Albertsons, Google Cloud
Albertsons is working to enhance the grocery shopping experience through personal product recommendations and natural conversations via a partnership with Google Cloud to create the Conversational Commerce agent in its Ask AI tool. The tool, available in all Albertsons banner store apps, detects shopper intent and preferences in real time; early results have shown increased basket sizes and customer engagement.
Full Story: Progressive Grocer (9/10)
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Land O'Lakes x Clove collab yields butter yellow sneakers
 
Tennis shoes including one made out of butter
(Land O'Lakes)
Clove and Land O'Lakes have partnered to release a limited-edition sneaker in butter yellow, with proceeds benefiting Philabundance, a nonprofit food bank in Pennsylvania. The sneaker, inspired by Land O'Lakes butter, features textural design elements and aims to support health care workers and families in Philadelphia.
Full Story: Women's Wear Daily (9/16)
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Secure Your Salesforce Workflows
Join Salesforce and WithSecure on September 25th to learn how WithSecure helps you identify security risks and close security gaps with a native, in-platform solution. In this 45-minute session, you'll uncover typically overlooked security risks using WithSecure's insights, seamlessly close gaps with its in-platform solutions, and equip yourself with crucial tools to secure workflows. Register now!
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Trends
 
Meat sticks gain popularity as protein-packed snacks
Meat sticks have become a popular snack as the product has evolved from being seen as unhealthy to a convenient, protein-rich option. Companies are differentiating themselves through product variety and catering to dietary preferences and restrictions, further driving market growth.
Full Story: Food Dive (9/15)
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New Product Spotlight
 
 
Fried Chicken, Sweet Corn and Gravy Colonel's Favorite Jellybeans from KFC and Frankford Candy
Trend Hunter (Toronto) (9/13)
 
 
Mystery Mix HI-CHEW candy for Halloween from Morinaga America
Snack Food & Wholesale Bakery (9/12)
 
 
 
 
Consumer Brands News
 
CB association news image
 
Webinar: Beyond the Carton: Tetra Pak's Leadership in Building a Sustainable Future
Registration is now open for our upcoming webinar on building a sustainable future. Hosted in partnership with Tetra Pak and taking place on October 7 at 1:30 p.m. From global strategy to local action, Tetra Pak shares how transforming recycling infrastructure and reducing environmental footprints across the value chain drives measurable progress for people, the planet and the future of food. Register here.
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Don't miss us at PACK EXPO International 2025
Experience packaging and processing solutions firsthand and explore all possibilities for your brand. Latest innovations from 2,500 exhibitors will help get you ahead of trends, move projects forward and give you a clearer sense of next steps to solve challenges holding you back. Join SmartLabel by Consumer Brands Association's Rishi Banerjee Sept. 29-Oct. 1 at the Las Vegas Convention Center in Las Vegas, Nev., and join your peers from across the packaging and processing world for an experience that will change your perspective and drive your success in unexpected ways. Consumer Brands Members attend for FREE. Click here to register.
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LEARN MORE ABOUT Consumer Brands Association:
About Us | Become a Consumer Brands Association Member | Newsroom
 
Research and Tools
 
 
 
 
Upcoming Consumer Brands Events
 
See full Events & Education calendar here.
 
 
Oct. 7 | Webinar: Beyond the Carton: Tetra Pak's Leadership in Building a Sustainable Future
 
 
Oct. 15 to 17 | CPG Summit
 
 
Feb. 18 to 20 (2026) | CPG Legal Forum
 
 
 
 
ICYMI: Yesterday’s most popular story
 
Keurig Dr Pepper CMO talks marketing overhaul
 
Man sitting on a stool next to a large quantity of Dr Pepper
Panayiotou (LinkedIn)
Keurig Dr Pepper Chief Marketing Officer Drew Panayiotou is leading a marketing overhaul that consolidates agencies, emphasizes data-driven strategies and adopts Silicon Valley-inspired practices such as agile teams. The "full-stack marketing" approach aims to balance short-term performance with long-term brand building, exemplified by a partnership with Disney Advertising to enhance digital ad targeting and integrate Dr Pepper's "Fansville" into college football broadcasts.
Full Story: