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How to uncover clients' concerns in real estate
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September 16, 2025
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NAR lauds Saving the American Dream Act, data sharing
A bipartisan group of lawmakers has introduced the Saving the American Dream Act, legislation designed to enhance federal coordination on housing data and policy. The bill would tear down barriers between federal agencies to allow collaboration in the development of policies and programs. "By ensuring key federal agencies coordinate and share housing-related research and market data, this legislation promotes evidence-based policymaking, says Shannon McGahn, executive vice president and chief advocacy officer for the National Association of REALTORS®.
Full Story: REALTOR® Magazine (9/16)
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Apply for up to $500,000 in REALTORS® Group Term Life Insurance with QuickDecision. This allows NAR members under age 50 to answer health questions online and skip the medical exam to receive a decision. Apply today in under 30 minutes.
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Best Practices in Sales & Marketing
 
Don't wait for the Fed to move on commercial transactions
Fed action affects mindset, but it's the fundamentals that drive commercial real estate investment. Be the market expert and motivator bringing investors to the table—and stay attuned to the collective perceptions of buyers and sellers, writes Brendan Wewer, director of valuation and advisory at Commonwealth Commercial Appraisal Group. "When enough market participants expect values to rise or fall, that belief can become self-fulfilling—a form of groupthink amplified by fear or optimism," he says.
Full Story: National Association of REALTORS®/CREATE (9/16)
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How to uncover clients' concerns in real estate
 
Close-up of unrecognizable man opening house door with key from lockbox
(Grace Cary/Getty Images)
Katrina Tarrant discusses the "doorknob phenomenon," where clients reveal crucial information at the last moment. Tarrant explains that clients often hold back their true concerns due to not wanting to seem difficult, uncertainty about the validity of their worries or not realizing what is bothering them until the end. Tarrant advises real estate professionals to pause longer during conversations, ask deeper questions, watch for hesitation and create space for clients to voice unspoken concerns.
Full Story: Elite Agent (9/16)
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Real Estate Trends
 
Pew Charitable Trust addresses housing shortages, affordability
The National Association of REALTORS® signed on to the Pew Charitable Trust's "Principles for Enhancing Housing Availability and Affordability," which are aligned with longstanding efforts to expand access to homeownership. The recommendations from Pew include four main areas of focus to reduce barriers. "With members in every ZIP code across the country, NAR and its state and local partners are uniquely positioned to help advance these [principles] at all levels of government," says NAR Vice President of Policy Advocacy Bryan Greene.
Full Story: REALTOR® Magazine (9/16)
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Home prices fall regionally as sellers react to changing demand
Sellers are lowering prices as demand slows, resulting in the first annual decrease in the national median list price and price per square foot in months, according to a report from Realtor.com. The market remains balanced, but some metros have become buyer's markets. Inventory growth has slowed as frustrated sellers withdraw, sometimes leading to longer market times. Regional variations are significant, with the West and South feeling the slowdown most acutely compared to the Midwest and Northeast.
Full Story: San Francisco Chronicle (tiered subscription model)/Realtor.com (9/15)
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Accent walls see a decline as new focal point trends emerge
Accent walls, once a popular interior design trend, are losing popularity as people seek more cohesive ways to add interest to their spaces, interior designers say. While accent walls can still be beautiful, designers recommend using bold colors or maximalist wallpaper to make them stand out. Alternatives such as using the ceiling as a fifth wall or creating hidden doors are becoming more popular.
Full Story: Martha Stewart (9/15)
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What the public-private valuation gap means for CRE investors
A valuation gap remains between public and private real estate markets, and this could present certain opportunities for investors, writes Nareit's Ed Pierzak. "Although this dislocation has impeded the price discovery process and limited transactions, the current wide cap rate gap suggests that there still may be more fuel in the tank for REIT outperformance in the coming quarters," Pierzak writes.
Full Story: Nareit (9/12)
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Technology & Innovations
 
Rampant use of 'AI' label in smart home marketing fuels confusion
AI has become a ubiquitous marketing term in the smart home industry, leading to consumer confusion and potential backlash. Many products labeled as "AI-powered" use basic automation rather than true machine learning, eroding trust and creating a credibility problem for established brands like LG and Samsung. This trend has also attracted regulatory scrutiny.
Full Story: WebProNews (Lexington, Ky.) (9/15)
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Fair & Equitable Housing
 
Houston project uses 3D printing for affordable homes
Zuri Gardens, a development in Houston, is utilizing 3D printing to create affordable housing that is both energy efficient and resilient to environmental challenges. The project aims to offer homes in the mid- to high-$200,000 range with significant down-payment assistance.
Full Story: San Francisco Chronicle (tiered subscription model)/Realtor.com (9/11)
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REALTOR® Magazine/Styled, Staged & Sold (9/15)
 
 
One broker's vision for data-driven real estate decisions
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What sellers should avoid saying to buyers
Bankrate (9/10)
 
 
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