Why it matters: Nike is changing its iconic 'Just Do It' slogan to 'Why Do It?' as part of a campaign to better connect with Gen Z. The campaign aims to resonate with younger audiences by addressing their unique challenges and motivations, showcasing athletes at pivotal moments of risk. This initiative is part of Nike's broader strategy to regain cultural relevance and creative leadership in the market.

Why it matters: Shops at Las Vegas hotels such as Mandalay Bay and Bellagio are reportedly adopting dynamic pricing, a strategy long used by airlines and hotels, where the cost of items like bottled water and sunscreen fluctuates based on demand. Economists say the practice is likely to grow as physical stores increasingly use digital price tags. Hmm ... wanna bet hotel shops will start jacking up the prices of luxury items at right around 2 in the morning?

Why it matters: This seems like the perfect follow-up to Friday's story in WYWW about the throwback nature of Knoebels Amusement Resort in Pennsylvania ... except at the other end of the cost spectrum.

Theme parks are evolving with increasingly extreme rides and detailed environments to maintain their appeal in a digital age. Universal's Epic Universe in Orlando exemplifies this trend, featuring rides that challenge physical limits and themed worlds that replicate movie settings. Despite rising ticket prices, these parks remain popular, driven by their ability to offer a controlled escape from reality and a sense of adventure.

Why it matters: Last Friday was a big day in my household as my daughter Sabina released her first original song for global distribution. You can hear it on Spotify, Apple, YouTube ... everywhere!

I am so tremendously proud of Sabina -- excuse me -- Sabina Clare. Despite everything she has going on in her fight against cancer, she worked her tail off in the studio throughout the summer to get "Cinematic" ready for release. I'm totally biased, but I think it's rad!

But wait, there's more: This is Sabina Clare's first single, but she's already laid down the lyrics for an EP. And yes, she's planning to put out a full album at some point. Of course, you can always check out some of her other acoustic stuff on her official YouTube page.

Why it matters: Experts say improving housing conditions by eliminating mold and dampness could lead to substantial health and economic gains. The research suggests potential savings in health care costs and increased income, alongside improved respiratory and cardiovascular health.

Why it matters: Rather than rank airports by volume of passengers or number of flights, this story claims to rank US airports by passenger experience.

Oops: I think the folks at Visual Capitalist made a mistake ... but it's one I completely support. You see, the chart says Portland is the top-ranked airport, but the text of the story says that ranking belongs to Indianapolis. I strongly suspect they accidentally used graphics from a previous year. As a Portland local, I can tell you the new layout of PDX that was unveiled last year is NOT popular. Signage is poor. They screwed up the Ride Share hub. And worst of all, the journey to some gates is so far that the common joke is that the airport was designed by Nike, which is headquartered in nearby Beaverton, to inspire/force travelers to wear running shoes to make it to their gate.

Why it matters: Hey vintners ... why'd you have to go and make your wine so 'complicated'?

Wait a second. I know a brand new pop song that would also be a perfect name for a wine. Hmm...

Did you think today's song would be anything else?!?! There is a WYWW Playlist on Spotify to keep track of all the songs listed in this space.

Sean McMahon