BRIDGE SmartBrief
Plus: Trump ends $350M in grants to minority-serving schools
Created for np3kckdy@niepodam.pl | Web Version
 
September 17, 2025
CONNECT WITH BRIDGE XFacebookLinkedInInstagram
 
 
BRIDGE SmartBrief
SIGN UP ⋅   SHARE
 
Top Story
 
Trump targets left-wing groups after Kirk's killing
 
Charlie Kirk
Kirk (Chip Somodevilla/Getty Images)
President Donald Trump is preparing a multi-pronged crackdown plan targeting left-wing groups, following public outrage over the killing of Charlie Kirk. The plan includes potentially designating Antifa as a domestic terrorist organization, considering racketeering charges against some left-leaning organizations and revoking tax-exempt status from liberal nonprofits. Vice President J.D. Vance, hosting Kirk's daily radio show on Monday, specifically named the Ford Foundation and the Open Society Foundations as early targets, accusing them of supporting groups and media that foster violence, though the organizations deny these claims.
Full Story: CNN (9/16), Politico (9/15)
share-text
 
Secure Your Salesforce Workflows
Join Salesforce and WithSecure on September 25th to learn how WithSecure helps you identify security risks and close security gaps with a native, in-platform solution. In this 45-minute session, you'll uncover typically overlooked security risks using WithSecure's insights, seamlessly close gaps with its in-platform solutions, and equip yourself with crucial tools to secure workflows. Register now!
ADVERTISEMENT
 
 
 
Risk & Regulation
 
State Dept. focuses on merit in foreign service test
 
The US Department of State logo
(Paul J. Richards/AFP/Getty Images)
The State Department has revised its foreign service test, eliminating the situational judgment section and personal narrative essay while adding a logic and reasoning part. The changes, effective Oct. 18, are part of efforts to modernize and strengthen merit-based selection of diplomats.
Full Story: Reuters (9/5)
share-text
 
BRIDGE POV:
The State Department's decision to replace the Foreign Service exam with a "merit-based" model reflects the administration's broader effort to remove DEI considerations from federal hiring. For global enterprises, the shift underscores how quickly long-standing workforce pipelines can be restructured under political directives.

While attempts to undermine the statutory protections of Title VII and the Foreign Service Act persist, those laws remain intact. Executives should recognize that qualities such as adaptability, cross-cultural awareness and ethical reasoning remain both lawful and business-critical, even as federal policy pivots in the opposite direction.

--Sheryl Daija, BRIDGE CEO

For actionable strategies, context and analysis to inform strategy, safeguard brand trust and lead with conviction in a volatile environment, subscribe to BRIDGE's weekly Project FORWARD leadership briefing.
 
Eliminate Operational Blind Spots
Gain clarity and control over your IT services operations. Our guide offers practical steps to eliminate inefficiencies and create predictable profitability through unified visibility and smarter decision-making. Download the Guide »
ADVERTISEMENT:
 
 
 
Market Signals
 
Trump ends $350M in grants to minority-serving schools
The Trump administration has announced the termination of $350 million in discretionary grants to minority-serving institutions, citing constitutional concerns over equal protection. The decision affects programs for Hispanic-Serving Institutions, Predominantly Black Institutions and others, prompting criticism from educators such as California State University Chancellor Mildred Garcia, who warns of significant harm to students. Education Secretary Linda McMahon says the funds will be redirected to race-neutral programs.
Full Story: Diverse: Issues In Higher Education (9/11)
share-text
 
Building cultural intelligence empowers marketing teams
 
Building cultural intelligence empowers marketing teams
(Luis Alvarez/Getty Images)
Marketers must adopt a "multicultural mindset" to stay competitive as the landscape evolves with AI and shifting demographics, writes Joycelyn David, CEO of AV Communications. David urges marketers to develop a multicultural quotient, encompassing awareness, adaptation and application of cultural intelligence. She cites the importance of diverse leadership during the changing marketing landscape.
Full Story: MarketingProfs (free registration) (9/4)
share-text
 
 
 
 
Free eBooks and Resources
 
Free eBooks and resources brought to you by our sponsors
 
 
 
 
 
Inclusive Growth Strategies
 
Former Tesla DEI lead urges HR to show courage, compassion
Kristen Kavanaugh's experience leading DEI at Tesla illustrates the complexities of building an inclusive culture in a high-profile company. Kavanaugh advocates for a compassionate, agency-driven approach, urging leaders to focus on tangible steps within their teams to foster inclusion, rather than succumbing to fear. She argues that courage -- whether in simple acts like respecting pronouns or resisting systemic fear narratives -- is vital for sustaining DEI progress, even in uncertain and challenging times.
Full Story: HR Dive (9/9)
share-text
 
 
 
 
Capability in Action
 
4As CEO discusses evolution of advertising, AI
 
4As CEO discusses evolution of advertising, AI
(SmartBrief illustration by Victoria Martinez)
4As CEO Justin Thomas-Copeland discusses the evolving role of the association, explaining that its "superpower" is offering "the deepest and most actionable peer-to-peer insights in the industry." Thomas-Copeland discussed the need for commercializing AI, noting that just 6% of agencies fully monetize the technology, and highlights the importance of creating an environment where talent, including neurodivergent individuals, can thrive.
Full Story: SmartBrief/Marketing (9/15)
share-text
 
How Microsoft, Vodafone support DEI
 
Two co-workers in an office environment have lunch together.
(O2O Creative/Getty Images)
Diversity and inclusion are increasingly recognized as essential for creating fair, thriving workplaces. Microsoft's D&I programs are comprehensive, offering support for its 228,000 employees through initiatives such as gender transition assistance, employee resource groups and 24/7 Care Advocates. Vodafone has set a goal for 40% of its senior leadership roles to be held by women by 2030, and it has reached 35.5% in the UK as of this year. The telecom company employs more than 36,500 women worldwide and ranked sixth on the Stonewall Workplace Equality Index this year.
Full Story: Sustainability Magazine (9/9)
share-text
 
 
 
 
Future-Ready Leadership
 
Ulta Beauty's inclusion strategy boosts sales
Ulta Beauty has posted $2.7 billion in quarterly revenue, a 6.7% comparable-store sales increase over the same period last year, driven by multicultural marketing and partnerships with Latina-owned brands.
Full Story: Forbes (tiered subscription model) (9/11)
share-text