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SEPTEMBER 17, 2025 |
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Consumers are more likely to correctly identify brand logos like Amazon and Snapchat than some OSHA-mandated safety symbols. Which of the following was least recognized by consumers in a recent survey? |
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A) Flammable material B) Emergency Stop C) Corrosive D) High voltage |
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TOP STORY |
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As AI fundamentally changes how consumers find products and services, experts continue to explore what marketers must do to adapt. |
"The most surprising thing, the most pressing thing about AI adoption isn't just that people are starting to use it. It's that they're trusting it, it's that they're using it within their shopping journeys," said EMARKETER analyst Nate Elliott during last week's Future of Digital Summit. |
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IN THE NEWS |
Amazon unveils agentic AI to make ad creation faster and cheaper. Amazon Ads has unveiled a new agentic AI tool inside its Creative Studio, positioning it as a real-time creative partner for advertisers. Read online |
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Other headlines: |
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WhatsApp messaging campaigns evolve with status ads. Meta is building on its WhatsApp messaging ad options, expanding opportunities for brands to show up in WhatsApp statuses after an initial introduction in June. Read online
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New York Fashion Week shifts focus from insiders to creators, driving global engagement. Major events like New York Fashion Week (NYFW) are increasingly focusing on major social media activations. Read online |
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Magnite joins growing number of ad tech firms suing Google. Sell-side ad company Magnite announced a lawsuit against Google on Tuesday over alleged monopolistic and anticompetitive behavior in ad exchanges that hindered Magnite’s growth. Read online | | | |
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ANALYSIS |
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As consumers trade traditional search engines for social feeds, brands are approaching these platforms as drivers of brand awareness and conversion. TikTok Shop has rapidly become the eighth-largest beauty retailer in the United States, according to a February report from NielsenIQ. 41% of Gen Z turns to social platforms first for finding information, ahead of search engines (32%), AI chatbots (11%), and friends and family (9%), according to a May Sprout Social survey. |
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PODCAST |
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On today's episode, we discuss Delta’s decision to use personalized AI pricing, how consumers feel about dynamic pricing, and if retailers can keep shopper trust through AI experimentation. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Nielsen. |
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