SmartBrief on Small Business
Plus: Dogs, cats and snakes take prizes in pet photo contest
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September 17, 2025
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SmartBrief on Small Business
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Top Story
 
Person struggling under the weight of a heavy stone labeled with the word 'tariffs,' representing the financial burden and negative economic impact of high taxes.
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Small businesses struggle to adapt as tariffs increase costs
Nearly half of small and midsize US companies have seen costs rise more than 20% since widespread tariffs were imposed, according to a survey by cargo booking platform Freightos. About the same proportion of respondents say they have reduced shipment volumes because of the higher costs. Unlike larger corporations, these firms lack the resources to absorb sudden changes in tariffs and rising costs, leaving them more vulnerable to the financial impacts of ongoing trade tensions.
Full Story: Bloomberg (9/14)
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Marketing
 
AI, self-serve ad tools draw SMBs to TV
Television networks are working to increase their appeal to small and midsize businesses by introducing self-serve platforms and AI-powered advertising tools that reduce costs and simplify the process of running TV ads. Inspired by how Meta and Google serve millions of small advertisers, platforms like Universal Ads and Roku Ads Manager are designed to help smaller brands access TV audiences.
Full Story: The Wall Street Journal (9/15)
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Management
 
Employers must ensure transparency, secure storage of data
Employers are facing challenges with workplace surveillance as hybrid work blurs boundaries between private and professional spaces, according to Tamsin Lawrence of Australian Business Lawyers & Advisors. Lawrence emphasizes the need for employers to understand overlapping state and federal privacy laws, be transparent about data collection and carefully store employee information to avoid breaching privacy regulations.

SmartTake: Even though the actual laws differ between Australia and the US, the advice still stands. Employers should notify employees about surveillance -- especially audio and visual monitoring -- and have a clear, legitimate reason for collecting such data. To avoid legal pitfalls, familiarize yourself with the privacy laws surrounding the data you collect and find out whether you need to consult employees about changes.
Full Story: Human Resources Director (9/17)
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Featured Content
 
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Your Money
 
How startups can benefit from "One Big Beautiful Bill"
 
How startups can benefit from "One Big Beautiful Bill"
(Getty Images)
The "One Big Beautiful Bill" Act, signed into law July 4, brings significant changes to business taxation that benefit startups, including immediate domestic R&D expensing, a revamped Qualified Small Business Stock framework with earlier exits and reinstated bonus depreciation, writes Shazia Tabasum, a senior income tax manager at Burkland. Startups can fully deduct US-based R&D expenses immediately, apply changes retroactively to 2022-2024 tax returns, benefit from a raised gross asset cap and tiered capital-gains exclusions and take advantage of 100% bonus depreciation for tangible property.
Full Story: Crunchbase (9/15)
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Tips & Tools
 
Learn to say "not now" to boost your productivity
 
Alarm clock with pause sign, take a break, menopause concept, hormone replacement therapy
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Saying "not now" instead of automatically agreeing to every request can significantly improve your productivity by giving you time to consider whether the request aligns with your priorities and values, writes productivity expert Donna McGeorge. "So when you next feel the tug of obligation, urgency, or expectation, try asking yourself one question: 'Does this need me now or am I simply in the habit of saying yes?' Then, give yourself the grace to wait," McGeorge recommends.
Full Story: Fast Company (tiered subscription model) (9/6)
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Calif. "No Robo Bosses" Act would regulate AI's input
California's "No Robo Bosses" Act, which is awaiting the governor's signature, would require employers to notify workers about the use of AI in decision-making and prohibit AI from being used solely for discipline or termination. Starting Jan. 1, employers would be required to maintain a list of automated decision systems, provide detailed notices about those systems and include human oversight in decisions influenced by AI.
Full Story: JD Supra (9/15)
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What Your Peers Are Reading
 
 
Beware of the latest scam: Bad reviews
The Seattle Times (tiered subscription model) (9/15), The New York Times (9/11)
 
 
CRO tops testing priorities for SMB B2B marketers
MarTech (9/12)
 
 
How to adapt your personality to improve your leadership
IMD (9/12)
 
 
 
 
Just for Fun
 
Dogs, cats and snakes take prizes in pet photo contest
Striking portraits of her own dog, Caldwell, and several foster cats have won photographer Katie Brockman the title of International Pet Photographer of the Year in the International Pet Photography Awards. Other honored photos include a bunny dripping in paint, a dog catching a frisbee in midair, a coiled white snake and a white horse standing in a misty lake.
Full Story: My Modern Met (9/12)
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SmartBreak: Question of the Day
 
Up, up and away: In an aviation first from 1783, the Montgolfier brothers launched a hot air balloon carrying a duck, a sheep and what else?
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