Consumer Brands Association SmartBrief
Fragrance a big part of Target's fall plan
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September 17, 2025
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Consumer Brands Association SmartBrief
News from the makers of the products you choose and the brands you trust.SIGN UP ⋅   SHARE
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Company Watch
 
The Grillo's Pickles strategy for maximizing engagement
 
Multiple types of Grillo's Pickles products
(Grillospickles/Instagram)
The Grillo's Pickles New York City pop-up, which the company has presented for three years, is an example of how it incorporates its origin story in skate culture and punk rock while finding new ways to appeal to consumers. Chief Marketing Officer Mark Luker discusses the brand's approach to partnerships that capitalize on trends and why its emphasis on having a strong internal team is so important.
Full Story: Ad Age (9/17)
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New products, more ads among General Mills' goals 
General mills is introducing new products, reducing some prices and ramping up advertising as it works to restore organic net sales growth. The company is focusing on high-protein options and bold flavors as it seeks to benefit from current trends.
Full Story: The Wall Street Journal (9/17), Bloomberg (9/17)
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Prioritization key as Hain Celestial regroups
Hain Celestial plans to cut SKUs, eliminate the North American president role and exit unprofitable brands as it ramps up its restructuring efforts amid a sales decline. "By sharpening our priorities and taking immediate actions to strengthen financial health, streamline operations and energize our brands, we are positioning Hain to compete and win in the marketplace," said interim CEO Alison Lewis.
Full Story: Food Dive (9/16)
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Fragrance a big part of Target's fall plan
Target has updated its fragrance selection for fall, featuring new and exclusive brands, as well as popular scents, body mists and hair perfumes. The retailer is showcasing brands such as Dossier, Being Frenshe and Snif, with a focus on gourmand scents like pistachio and vanilla.
Full Story: Drug Store News (9/16)
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Palumbo named SVP, controller and chief accounting officer at Campbell's
Baking Business (free registration) (9/16)
 
Low-carbon packaging solutions
Innovative materials from LYB provided Pigeon a lower carbon footprint compared to equivalent polymers sourced from fossil-based feedstocks. Learn more.
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Trends
 
Comfort food versions look modern, but deliver same warmth
General Mills, PepsiCo and other companies are reimagining familiar tastes in new formats as consumers continue to turn to comfort foods and nostalgic flavors. Creative twists on traditional flavors not only satisfy cravings but also introduce younger generations to nostalgic tastes in modern ways.
Full Story: Food Business News (free registration) (9/12)
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Sustainability Report
In 2024, Tetra Pak achieved key sustainability milestones while pursuing our purpose of protecting what's good - food, people, and the planet. Discover more about our progress and achievements this past year in our latest sustainability report. Read More.
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New Product Spotlight
 
 
+PROTEIN Mashed Potatoes from Idahoan
Deli Market News (9/16)
 
 
Capri Sun-branded "Pouch Purse" from Christian Siriano
MediaPost Communications (free registration) (9/16)
 
Learn it Today. Use it Tomorrow.
At USD, our 100% online MS in Cyber Security Operations and Leadership will help you take your cyber leadership to the next level while allowing you the flexibility to create your own schedule. Application waiver is available when you apply by 11/3.
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Consumer Brands News
 
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Showcasing the value of a unified industry voice
Consumer Brands continues to advocate exclusively for the makers of the products Americans choose and the brands they trust. We deliver results for America's largest manufacturing sector and achieve wins on our members' highest policy and regulatory priorities. See more on membership.
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Take the virtual BPCS course
Better Process Control School programs are a valuable educational opportunity easily accessible anytime and anywhere for operators, mid-level managers and employees of food processing plants that use thermal processing. Stay up to date on FDA and USDA compliance through Consumer Brands' Partner School Program. Find the certifications here.
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LEARN MORE ABOUT Consumer Brands Association:
About Us | Become a Consumer Brands Association Member | Newsroom
 
Research and Tools
 
 
 
 
Upcoming Consumer Brands Events
 
See full Events & Education calendar here.
 
 
Oct. 7 | Webinar: Beyond the Carton: Tetra Pak's Leadership in Building a Sustainable Future