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SEPTEMBER 18, 2025 |
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Key stat: Collectible marketplace Popmart.com, supplier of the infamous Labubu doll, saw 2.7 million US visitors in June 2025, almost quadruple the number of visitors in March 2025, according to a September 2025 report from Comscore. |
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Beyond the chart: |
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Macy's site was the top fashion ecommerce website that received traffic from ChatGPT in June 2025, followed by Nordstrom's site and Lulu's site, according to data from Similarweb.
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Over half (53%) of US consumers who use genAI for select shopping tasks use it to conduct research, according to an August 2025 survey from Adobe Digital Insights. |
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Use this chart: Marketers can use this chart to consider using some of Pop Mart's ecommerce tactics, like using gamified product drops or limited-time events to spike interest, optimizing for mobile-first UX, and tapping into the “surprise & delight” factor to create repeat traffic and word-of-mouth momentum. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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