October 13, 2025 | SIGN UP

Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

The IAB Tech Lab’s LLM working group (full of publishers and tech companies) have moved to meet weekly to solve some of the industry’s biggest sticking points with generative AI.

Among the industry’s hot topics (as we’ve reported this last week): AI scraping for audio, why some publishers are avoiding AI deals altogether and others are setting growth plans around the sector.

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Top stories

AI REVENUE GENERATION

From walls to frameworks: Publishers and tech giants push weekly talks on AI content use

More than 70 companies gathered for the workshop, roughly half of whom were publishers – a handful from Europe.

Podcast industry juggles using AI tools with maintaining medium's intimacy

AI is having a transformative impact on content and advertising, and the audio space is no different.

PARTNER INSIGHTS FROM DIRECTV

With live TV viewing moving beyond the living room, advertisers are looking up

Today’s airline passengers are no longer content with static, pre-recorded shows and movies — they expect the same premium live entertainment experiences that they enjoy at home in the air. It’s a far cry from the old days of limited channel offerings, creating exciting new digital ad opportunities.

In the AI dealmaking rush, Trusted Media Brands is at the table but holding back

Trusted Media Brands is in talks with big tech on AI licensing, but delaying signing deals to avoid giving away content without clear terms.

A MESSAGE FROM URBAN SCIENCE

Smarter audience insights are helping marketers avoid wasted ad spend

As shopping preferences shift and market conditions evolve weekly, reaching the right buyer at the right time has never been more important. But relying on outdated audience data is costing marketers — one recent ANA study found that annual global inefficiencies in digital ad waste are around $26.8 billion.

INSIDE THE C-SUITE

Mitigating ‘Google risk’: The Independent maps four-pillar growth plan for the AI era

The Independent has built its growth strategy around the "blue links risk" and has stopped measuring its success by audience reach.

Cisco unveils framework to transform workforce collaboration with AI agents

The tech giant’s Connected Intelligence framework represents a fundamental shift in how employees will work — not just with each other but alongside AI agents.

PARTNER INSIGHTS FROM KEEN DECISION SYSTEMS

How agencies can ace their next RFP

Modern media planning relies on a system that was built 20 years ago, leaving agencies struggling to effectively forecast outcomes or optimize their investments. As marketers start thinking about 2026, they’ll need to turn to platforms that can provide the data needed to create the most effective forecasts and plans.

Other things to know

PARTNER INSIGHTS FROM CONTENTFUL

Why marketers are taking a holistic approach to content management

The digital landscape is overflowing with content, creating significant challenges for brands aiming to effectively deliver personalized customer experiences. Balancing brand consistency with local market nuances can help marketers build a cohesive content strategy that enhances customer value.

PARTNER INSIGHTS FROM ADSTRA