PubMatic: Our Nvidia partnership is paying off

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.

How brand expectations for creator AORs are evolving as investment grows

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.

Predict the future of marketing and sales

Inside Domino’s first refresh in a decade — including its ‘cravemark’

With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.

How Molson Coors, PepsiCo operationalize rapid, relevant culture plays

Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week.

Why brands should stand firm on their values despite the fear of backlash

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

How Keurig Dr. Pepper embraces flywheel marketing to drive performance

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

Instacart grows its retail media bona fides with TikTok integration

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.

VML lays off staff in North America, citing shift in client needs