ETBrandEquity Latest news
Cars and CX I Building communities I Exclusive chat with MMT's Raj Rishi Singh
Unsubscribe Report this Email
ETBrandEquity
Daily Morning Newsletter
Tue, Oct 14, 2025
Top Stories
CX and the city: How Mercedes-Benz repositions vehicles from mobility to software-defined platforms
Story image
The shift includes a dedicated focus on the post-purchase relationship, where CX is paramount.
Learnings from David Aaker: Brand communities: The ultimate brand relationship
Story image
Brand communities offer users ways to express themselves and connect with others.
MakeMyTrip's Raj Rishi Singh on why travel is the new subculture
Story image
Raj Rishi Singh of MakeMyTrip talks about a business philosophy he picked up on a Himalayan Road trip.

The Making AI Work Awards

Building with AI? The world deserves to see it

Recognizing the people and teams using AI to solve real problems. If you’ve built something that delivers impact, efficiency, or change — this is your stage.

Calender Entries Closing soon

Prof. Aswath Damodaran
✓ Get Featured on our Wall of Fame
✓ Be Seen by India’s Top AI & Business Leaders
✓ Meet & Network with AI Leaders & Champions
Nominate Now
Brand Connect Initiative
The CX Factor: