As part of this protective approach, Ouest-France has decided not to make deals with AI platforms, instead choosing to collaborate with public research institutions.
Rather than dictating use cases from the top, the company encourages bottom-up innovation, letting journalists identify where AI can help them. Each emerging use case prototype goes through a structured review process before wider adoption.
At the heart of this strategy is what Dieudonné calls a “double opportunity” – a vision of AI enhancing both editorial excellence and economic efficiency:
Editorial – freeing journalists from repetitive tasks so they can focus on high-value reporting and data-driven insights.
Economic – diversifying formats, creating new interactive features, and personalising content to boost engagement.
The aim is for AI to become “not something we work for, but something that works for us – especially the newsroom,” Dieudonné said.
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