When Hannah Perez set out to create SEEQ, she wasn’t just blending protein powder—she was blending purpose, joy, and a bold new vision for what wellness could feel like. As the founder and brand visionary behind SEEQ (the internet’s favorite clear, fruit-forward protein), Hannah is rewriting the rules of an industry that’s too often dominated by sterile vibes and “gym bro” energy.
Originally from Sioux Falls, South Dakota, and proudly half Latina, Hannah brings creativity, mindfulness, and a whole lot of color to everything she builds. At SEEQ, that means a community-first approach to health, a vibrant aesthetic that stands out on any shelf, and a mission to make people feel good—body, mind, and soul.
Just in time for the end of Hispanic Heritage Month, we sat down with Hannah to talk about founding SEEQ, finding joy in movement, and why wellness should never feel like a chore.
You’ve described your mission as wanting to “build something that matters—something that feels real.” What moment made you realize SEEQ could be that something?
It was the first time I saw someone outside of my immediate circle drinking SEEQ, having the same "ah-ha" moment that I had with the product. I could see that it didn't only simplify my life and my own personal wellness goals, but it did the same for others.
I remember having this internal reflection around purpose and building something that really changes how people feel [about] health and wellness, and I thought to myself how SEEQ is the vehicle to do exactly that. SEEQ could actually shift the way people feel about wellness, making it feel approachable, energizing, and fun instead of intimidating or niche.
Why was it so important for you to carve out space for joy and humanity in this industry?
Because wellness shouldn't feel like a chore. Too much of the wellness culture is filled with guilt and shame and not being "enough.” Movement should be joyful, and nourishing your body should feel like a celebration. My goal is that SEEQ can be a small reminder that you are doing enough and wellness can be fun and not so serious.
How did you approach building such a distinct voice and aesthetic?
We wanted SEEQ to feel like an energizing friend. It was important to us that in an ocean of brands that feel dark, serious, and overly catered to the hyper-masculine, we create something that stands out and is fun. That's why we leaned into bright colors, simplicity, and a clear, refreshing look. When you engage with our brand, our goal has always been that it feels good. Whether that's from our packaging or how we show up in content, to how we activate the community.
As we think about Hispanic Heritage Month, has your heritage influenced the way you lead, create, and connect with SEEQ’s community?
I wouldn’t say my heritage directly shaped the way I lead or create, but it has shaped my awareness. Being half Latina has made me more conscious of how different communities experience brands. It’s always been important to me to make SEEQ approachable to everyone, no matter their background or culture. That lens helps us build a brand that feels like a place where everyone belongs.
If you could leave our readers with one piece of advice about entrepreneurship—or simply living with more joy—what would it be?
Don’t wait for the “perfect” moment. Start now, with what you have, let it be messy, and make revisions along the way. Ask for support from the community around you; people want to see you succeed. Whether you’re building a company or just building a life you love, lean into curiosity, find your people, and make sure to have fun.
