Marketing remains a priority for CPG brands even amid economic pressures. Learn how Coca-Cola leverages generative AI and explore how legacy brands like Unilever are pivoting to a social-first marketing model in this Trendline.
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Unilever debuts AI-driven design unit to wean brands off TV-first model
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How Kellanova’s clean room is improving targeting and lifting sales
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PepsiCo taps VaynerMedia to evolve in-house agency model
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