Hi there,

Organizations recognize the immense value of CX data, but most still aren't fully capitalizing on it.

The fastest way to unlock that value? Harness AI, automation, and a balanced approach to both solicited and unsolicited customer feedback - all backed by strong governance.

To explore how leading organizations are doing this, CallMiner surveyed 700 global CX and contact center leaders for our 2025 CX Landscape Report. This fourth annual report offers valuable insight into not only the current state of the field, but also how trends and attitudes have changed over time.

Inside, you'll discover:

• Why balancing feedback sources matters: 72% collect mostly solicited feedback, but blending solicited and unsolicited sources provides richer customer understanding.
• How automation accelerates CX improvements: 42% still rely heavily on manual analysis, slowing their ability to respond and improve.
• Where the industry stands on AI adoption: 80% have at least partially implemented AI, using it for personalization (43%), loyalty driver identification (43%), and trend prediction (40%).

Download the full report today to find out how you stack up against other leading organizations, and learn how to harness insights from every feedback channel and accelerate your CX response with AI and automation.