Join us for a Meet the Analyst webinar, taking place Thursday, October 16 at 2pm ET, where our senior analyst Sky Canaves and PartnerCentric founder and CEO Stephanie Harris discuss AI’s role in shaping affiliate marketing, from creator matchmaking to discovery. |
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OCTOBER 14, 2025 |
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Which car brand is partnering with Universal Pictures’ "Wicked: For Good" with a spot set to the movie’s soundtrack? |
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A) Hyundai B) Jeep C) Subaru D) Lexus |
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TOP STORY |
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Video games have taken an outsized place in the global media landscape, but many advertisers still struggle with successful paths to connect with players. |
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During Advertising Week New York's first-ever Gaming Summit last week, a panel of gaming industry leaders shared insights on how brands can better navigate the gaming ecosystem. |
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IN THE NEWS |
US-TikTok deal could be a victim of Trump’s Chinese tariffs. A US-TikTok deal could be on thin ice again amid heightened trade tensions after President Trump threatened a 100% tariff on Chinese imports. Read online |
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Other headlines: |
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Salesforce’s new AI tools bring automation to CMOs’ front lines. Salesforce’s launch of Agentforce 360 is a sign that agentic AI is moving into the marketing stack, signaling that automation is becoming a core capability rather than a future experiment. Read online |
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WBD rejects Paramount Skydance acquisition offer as it finds value in restructuring. Warner Bros. Discovery (WBD) reportedly rejected a proposed acquisition from Paramount Skydance, claiming that its offer of $20 per share was “too low,” per Bloomberg reporting. Read online | | | |
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ANALYSIS |
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The US consumer is in good shape, according to the CEOs of Dick’s Sporting Goods and Urban Outfitters—despite a recent dip in confidence and tariff fears. |
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Both retailers highlighted resilient spending in Q2, a notable trend given their focus on largely discretionary sectors. |
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PODCAST |
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In today’s episode, we talk about whether the “American Dream” has changed, how this new economic reality has reshaped consumer behavior, and how brands are marketing aspiration differently. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Fetch. |
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