October 14, 2025  |  SIGN UP

PRESENTED BY

Ronan Shields
SENIOR REPORTER, AD TECH

Advertising Week New York 2025 reflects where the industry’s collective mindset is headed: AI, creators and big-picture reflections dominate. Among Big Tech, Amazon stands out with more sessions than Google and Meta combined — fittingly timed with Prime Day.

Its message is clear: Amazon is now an end-to-end ad powerhouse, connecting massive retail data with content reach and measurement. The company’s landmark deal to absorb Microsoft’s Xandr DSP folds more of the open web into its buying ecosystem, consolidating advertiser relationships and inventory control.

Amazon’s expanding partnerships with Roku, Disney, Netflix, Spotify, and SiriusXM cement its presence in CTV and streaming. With aggressive DSP pricing — sometimes as low as 1% — its value proposition to advertisers combines reach, measurement and cost efficiency in one integrated stack.

Amazon’s ad ambitions now rival those of its long-established tech peers.

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