Distinctiveness drives the ability for brands to cut through the noise facing modern consumers, says Asahi Super Dry's global CMO as the brand launches a global platform aimed at creating a consistent identity.Source
Marketers love to say they “repurpose” content. In fact, 94 percent of marketers repurpose in some way. But too often that means copy and paste. A blog post becomes a LinkedIn post word-for-word, or a webinar is uploaded to YouTube without edits. The problem?
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google local results without the call button...
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants.
Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the end of the sponsored results.
