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Is restraint the ultimate form of brand custodianship?
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ETBrandEquity
Daily Morning Newsletter
Wed, Oct 15, 2025
Top Stories
How a custom GPT keeps my brand DNA alive in the small stuff
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A new approach uses custom GPTs to manage repetitive brand tasks.
The Audacity Dilemma
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Is safe work too risky in today's cluttered world? Is restraint the ultimate form of brand custodianship?
Marketing for the Jungle, Not the Zoo
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Brands are increasingly opting for creative moves that flip stigma, rethink pricing.

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