TODAY I WILL:  

Celebrate one tiny win like it’s a big deal.

Today we’re learning the truth behind how therapy works, another dating trend (we know, we know), and more wild beauty trends. 

• So, therapy actually doesn’t work for everyone…

• Street style x Shanghai = your fall wardrobe inspo.

• You won’t believe what people are using as lip liner right now. 

• Yet another toxic dating trend is on the rise. 

• Yikes! There might be lead in your protein powder.

Happy Second New Year!

If October always feels like it’s full of surprises, intense change, and renewal vibes, you’re not alone. That’s October theory. Though it can feel a little scary to be confronted with a lot of change all at once (who likes that?), there are ways to make October—and the end of the year in general—work for you. The prevailing theory on TikTok is that this is the time when everything starts to align. 

October is the perfect month to add some motivation into your life. The beginning of fall is a natural transition point (like a new week or your birthday), which triggers the fresh start effect, giving you the extra oomph to make steady changes in your routine. 

This month, take time to reflect on the year so far. What goals did you set aside? What have you accomplished? Make note of the things you still want to do before the year’s end. In November, set your end-of-year goals and start working toward them. Make sure these goals are realistic and what you need to accomplish them is specific and clear to you. Use December to keep the good vibes going and make those things you started working on in November into habits. Then, when January 1st rolls around, you can keep working on those goals without the pressure of New Year’s Resolutions hanging over you.

We asked: Which wellness stack would you actually try?

Topping the charts, 40% of you chose the ultimate feel-good combo: a sheet mask, a gratitude list, and your favorite playlist. But close behind, 34% said you’re lighting a candle, slathering on a hair mask, and queuing up a guided meditation. Another 18% are all about skincare, journaling, and a non-negotiable iced matcha. Only 8% are going full wellness warrior with dry brushing, affirmation scrolling, and green juice in hand.

Collabs are having a moment.

It feels like everyone is teaming up—and honestly, we’re not mad about it. From fashion-meets-fitness to beauty-meets-tech, these fresh limited-edition drops are serving serious main character energy. Let’s get into the ones we’re obsessing over right now... 

• Lululemon and Erewhon just teamed up to prove that feeling good looks good, too. The duo co-created a capsule collection of elevated essentials made to move with you—whether you're heading to hot yoga or grabbing your favorite smoothie. We love the major off-duty vibes.

• Target and Woolrich just teamed up to make fall feel extra cozy. The limited-edition collab blends Woolrich’s heritage style with Target’s everyday ease—good for getting outdoorsy and for hibernating. It all drops October 19th. 

• Tech meets Texas glam with the new Bose x Kendra Scott collab, including three Ultra Open Earbuds that sound as good as they look.

• Future Society’s best-selling Floating Forest scent just met K18’s cult-favorite Leave-In Mask for a hydrating hair repair ritual.

Fall is officially here—and no one’s embracing the season’s cozy-chic vibe quite like Olivia Palermo. 

We caught up with the fashion icon this week, celebrating Target’s latest collab with Woolrich (the brand that originated buffalo plaid), where she had made the outdoorsy look her own by pairing heritage prints with her signature polished flair. The collab celebrates the joy of outdoor living with fashion-forward layers and functional details, so we chatted with Olivia about seasonal dressing, her go-to styling tips, and how to make any piece—no matter the price tag—look instantly luxe.

Fall is officially here—what are the pieces you're reaching for on repeat this season?

I love fall, and I love layering. I love the colors of fall. And you can really play with great accessories. You can bring brooches on coats, and you can play with belts.

What do you love about Target’s collabs—and this one with Woolrich in particular? 

With Target, they're so clear on who they partner with, and letting each brand’s DNA speak for itself, but they come together really well. With Woolrich, it's such a heritage brand, and when you see the prints—even of what I'm wearing today—the red and the black really speak to the brand's DNA. You know it immediately.

How do you recommend styling the Woolrich collection?

There's a lot in the collection. I really love my lumberjack-like button-down. I think that's great, because you can wear it as a layering piece with anything. I added a little sparkle to it. [It’s] kind of feeling inspired by vintage folk [or] British folk.

What are your go-to styling tricks for making an affordable piece look luxe?

I always say, when something is amazing, it's amazing. It doesn't matter how much it costs. It's really about accessorizing, and taking great pieces and mixing [them] within your own wardrobe is really important.