By Lucas Manfredi

At a time when TV and film is becoming more expensive to produce and having more trouble standing out in a fragmented entertainment landscape, brands are becoming an essential tool for creators to both finance and market their projects across platforms.

CAA’s head of media and partnerships Libby Bush has been responsible for leading the agency’s team behind collaborations between hit series like Netflix’s “Bridgerton” and Flonase and Apple TV+’s “Severance” and State Farm. She’s also worked closely on connecting brands directly with CAA clients through projects like Ariana Grande’s Swarovski ad campaign, the NBC competition series “On Brand with Jimmy Fallon” and Kerry Washington’s YouTube series “Street You Grew Up On.”