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The evolution of reality TV and the social media deadline
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ETBrandEquity
Daily Morning Newsletter
Sat, Oct 18, 2025
Top Stories
Why Bigg Boss still rules Indian reality TV
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Nearly two decades on, Bigg Boss remains India's most enduring reality TV franchise.
From Tunes to Reality TV: How MTV India stayed relevant
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MTV India remains unaffected by global channel closures. The brand's future in India is secure.
Australia sharing tips on curbing social media for children before age limit starts in December
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Australia is launching a public education campaign to help children transition off social media.
Business of Brands
Wipro CEO Srini Pallia sees strong AI-led pipeline; CFO flags one-off Q2 margin hit
IKEA reports FY25 retail performance amid market challenges
We will wait and watch: Zomato's Goyal on separate app for budget-friendly food
Zomato, Blinkit parent Eternal reports threefold jump in operating revenue
Zara's 'biggest problem' is opening its first-ever store in Paris, and the French city is not happy
Paperboat posts FY25 profit at Rs 46 cr, sales up 16 pc to Rs 668 cr
In China, global companies struggle as home-grown brands steal thunder
Nestle India profit falls 24%, but posts highest-ever sales
Little cheer for Pernod as US, Chinese quarterly sales slide
Record diwali consumer spending expected to boost India's economy
India remains priority market: Xiaomi COO Sudhin Mathur
India's F&B sector set for Rs 9,000 crore IPO boom amid rising demand
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Advertising
Palak Tiwari shares her secret behind glass skin glow in new ad
AMD's Diwali film celebrates speed, performance and togetherness
French spirit maker Puranique Spirits enters India, ropes in Mahesh Manjrekar as Brand Ambassador
Story TV's new ad campaign reunites TV baddies Viraj Dobriyal and Komolika
Paisa-Vasool Sustainability: Why doing good should feel like a good deal
Senco Gold and Diamonds' MyDigigold says 'grow karo, glow karo'
Bank of Baroda's new campaign celebrates the joy of giving
Godrej Industries Group celebrates inclusivness with Kanta Didi in new ad
True Balance's festive campaign celebrates financial empowerment
Titan celebrates its retail store employees in new campaign
L'Oreal India hires T20 star Abhishek Sharma to Market Gentle Skincare
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