Marketers are often wired to chase the new. New blogs, new campaigns, new videos — as if “new” automatically equals better. But when you look at the average content library, it’s often the existing assets that hold the most untapped value.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google told us we would get more core updates...
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
The Coca-Cola Company is banking on product and packaging innovations to help it continue to drive growth against a stagnant economic background.Source
Not long ago, in-person and telephone salespeople operated from pre-written scripts that contained high-powered, persuasive, and urgent words. The purpose of the verbiage?
After two decades in marketing, I’ve watched countless “revolutionary” technologies come and go. Most promised to change everything. All delivered incremental improvements at best. But AI feels different—not because of […]
