Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google told us we would get more core updates...
Marketers are often wired to chase the new. New blogs, new campaigns, new videos — as if “new” automatically equals better. But when you look at the average content library, it’s often the existing assets that hold the most untapped value.
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives the illusion of more in addition to capturing eyeballs from long distances.
Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser.
David Huntzinger of Night says the creator economy is reaching an inflection point, as YouTube experiments with dynamic ads and brands like Blue Apron take influencer marketing in-house.
Michael Brito, Global Head of Data + Intelligence at Zeno Group, discusses how AI's interpretation of sentiment doesn't always mirror the original source, potentially amplifying negative viewpoints.
