The Coca-Cola Company is banking on product and packaging innovations to help it continue to drive...
The Coca-Cola Company is banking on product and packaging innovations to help it continue to drive...
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Wednesday, October 22, 2025
 
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Marketing Week
Coca-Cola CEO bets on ‘bigger and bolder innovations’ to drive growth
The Coca-Cola Company is banking on product and packaging innovations to help it continue to drive growth against a stagnant economic background.Source
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Search Engine Roundtable
Daily Search Forum Recap: October 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google told us we would get more core updates...
 
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Social Media Today
LinkedIn’s New Rules for B2B Marketing Measurement [Infographic]
Some new strategies to measure and maximize campaign performance.
 
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Marketing Dive
6 gaming takeaways for marketers from Advertising Week New York
Despite its immense popularity with younger consumers, gaming still only commands a fraction of ad dollars.
 
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Social Media Today
X Updates API Pricing To Boost Developer Appeal
The changes provide more flexible access costs, but not a significant cut in overall pricing.
 
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ON-DEMAND TRAINING
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American Marketing Association
Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI. 

 
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American Marketing Association
Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

 
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Chief Marketer
Experiential Marketing Trend of the Week: Curious Columns
On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives the illusion of more in addition to capturing eyeballs from long distances.
 
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Harvard Business Review
20 Years of Freakonomics: How It Changed Business
A conversation with Stephen Dubner on the impact of Freakonomics and bringing behavioral economics to the masses.
 
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Marketing Week
‘Step by step’: Unilever on how it builds effective sports sponsorships
After a bumper summer of sport, Chris Barron, Unilever Personal Care UK&I's general manager, explains how the business is pursuing "scale" in its partnerships.Source
 
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Buffer
TikTok Marketing: The Complete 2025 Guide to Form Your Strategy (For Creators and Brands)
Here’s everything you need to know about TikTok marketing — all features, how to build your strategy, and advanced principles. Learn with real examples and expert tips.
 
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Adweek
EXCLUSIVE: The New York Times Launches TikTok-Inspired ‘Watch’ Tab
The vertical video feed brings short-form storytelling to the Times app as part of its multimedia evolution.
 
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ClearVoice
Beyond MQLs and SQLs: Building a Unified Revenue Motion
Sales and marketing teams often disagree about what makes a good lead. Marketing qualified leads (MQLs) and sales qualified leads (SQLs) may not align. Sales may feel the leads they get from marketing aren’t good enough to convert to paying customers.
 
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Social Media Examiner
Advanced ChatGPT Features for Any Business
Wondering if there's more to ChatGPT than just writing assistance? Curious how ChatGPT's hidden features could eliminate your most time-consuming tasks?
 
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EVENTS & LIVE TRAINING
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