Marketers are often wired to chase the new. New blogs, new campaigns, new videos — as if “new” automatically equals better. But when you look at the average content library, it’s often the existing assets that hold the most untapped value.
The Coca-Cola Company is banking on product and packaging innovations to help it continue to drive growth against a stagnant economic background.Source
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
David Huntzinger of Night says the creator economy is reaching an inflection point, as YouTube experiments with dynamic ads and brands like Blue Apron take influencer marketing in-house.
Here’s everything you need to know about TikTok marketing — all features, how to build your strategy, and advanced principles. Learn with real examples and expert tips.
Google is testing another variation of the AI-generated product summaries in Google AI Mode, this one is named "What to know." It is made up of user reviews and web sources, according to the disclaimer.
Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.
