Dear Wentyl, As movie consumption habits continue to evolve, it's becoming more important to engage fans throughout their entire entertainment journey. Amazon Ads can help brands reach viewers where they're already browsing, streaming, and shopping. With a full-funnel ad strategy, Amazon Ads can help drive awareness, consideration, and purchase intent throughout the entire "ripple effect" of a movie that extends far beyond when the credits roll. Recent research reveals that movies create lasting engagement waves, with 88% of viewers identifying as franchise fans for an average of 10.4 years. The opportunity is substantial: 81% of viewers engage in movie-related activities, while 64% spend an average of $192 annually on movie-related products. Amazon Ads analysis of 10 major theatrical campaigns delivered a 23% median lift in purchase consideration and 13% median lift in confirmed purchases compared to unexposed audiences. Whether it's through Prime Video, display ads via Amazon DSP, or podcasts with Wondery, Amazon Ads can help entertainment brands connect with superfans at precisely the right moment in their journey. Discover how Amazon Ads can help your entertainment brand capture the ripple effect: Learn more. |
