Oct. 23, 2025
| Today’s news and insights for marketing leaders
The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.
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The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based alcoholic beverages.
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The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.
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Consumer surveys are showing mixed sentiments about this year’s holiday season.
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The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.
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Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first creative campaign.
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