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Today’s Agenda

Trade War? What Trade War?

Way back at the beginning of April, even before President Donald Trump’s so-called Liberation Day, some people were already tired of the whole trade war thing. They sent emails with subject lines like, “If I have to read the word ‘tariff’ one more time...” and warned of impending economic doom. “At the rate things are going,” they wrote, “we’re gonna have to start wearing chicken-feed sack dresses and making Ambrosia salad like Kit Kittredge during the Great Depression.”

If any of that sounds familiar, it’s because that newsletter writer is me, managing to be both jaded and melodramatic at the same time. Half a year and change later, I am relieved to tell you that I have not ingested any mayonnaise-based fruit salads in 2025, nor have I resorted to sack-based clothing. (Although I’m tempted: Brown is very much in these days.)

All of which is to say: Maybe we were too worried about tariffs? “Does the world economy even know there’s a trade war?” asks Clive Crook. It’s a question a lot of folks seem to be asking as stocks defy gravity with each closing bell. “Given all the drama, the results to date seem a trifle underwhelming. Perhaps the new era of US protectionism isn’t quite as transformative as the White House would have you believe,” he writes.

Although the president’s trade war has turned some sectors upside-down — Patricia Lopez has covered soybean producers’ “farmageddon” and Lionel Laurent notes how Europe is caught in China’s chipmaking crosshairs — other sectors of the business universe remain relatively unscathed, thanks to dozens of carve-outs in Washington.

“Deal by deal, the US has already excluded more than 40% of imports of machinery and electronics (including smartphones and laptops), roughly 90% of pharmaceuticals, all energy products, and big shares of chemicals, metals, and metal products,” Clive notes. “All told, as of this summer, officials had shielded non-USMCA imports worth $750 billion in 2024 from the Liberation Day tariffs.”

Those exemptions, combined with various forms of tax relief, have minimized the trade war’s damage thus far. The IMF says the US economy is on track to grow 1.9% this year and 2% in 2026 — healthy-ish figures that do not portend economic doom.

Still, the fact that this whole rodeo boils down to one man with a penchant for late-night internet tirades can’t be good. Next Thursday, Trump will sit down with Chinese President Xi Jinping during the Asia-Pacific Economic Cooperation summit. “It remains to be seen whether ‘make a deal’ or ‘tariffs are beautiful’ gets the upper hand,” Clive writes. “The outcome of trade talks with China — compromise or calamity — might clarify that.” 

Panic in the Protein Aisle

While we’re revisiting old newsletters, might I direct you to one of my 2025 Bingo prediction squares: “An unfounded health scare sparks panic.” Hmm!

Now let’s take a looksie at Lisa Jarvis’s column today, “Your Protein Powder Isn’t Poisoning You,” in which she writes: “A recent report about lead levels in protein supplements sparked unnecessary alarm about a product that an increasing number of Americans are using to meet their fitness and nutrition goals.”

Ding ding ding! That seems to fit the bill perfectly. Basically, what happened is that Consumer Reports used the arbitrarily set lead exposure limit established by California’s Proposition 65, which is magnitudes lower than what the federal government says is safe. “Had they used the FDA levels in their analysis, they would have come up with a drastically different, way less fear-based report,” Lauren Colenso-Semple, a muscle physiology researcher, told Lisa.

So if you’re big into protein, take a deep breath! It’s not like you’re licking paint or anything. Still, Lisa says the MAHA-fueled protein craze — in which people cram extra macros into their diets via Starbucks lattesPop-Tarts and poultry smoothies (ew) — is overkill. “Big Food has been quick to capitalize on the public’s craving by introducing new versions of its popular products,” she writes, but “the problem is that few of those ‘protein-upgrades’ offer meaningful nutritional value.”

Elsewhere in MAHA obsessions, you have babies. Or really, the administration’s desire to expose more people to the glories of parenthood. Last week, Trump nudged private employers to include fertility treatments in their insurance coverage and announced an effort to reduce IVF costs. 

Republican Senator Katie Britt said it was the “most pro-IVF thing that any president in the history of the United States of America has done.” From a family formation perspective, it sounds great, but from a regulatory perspective, Abby McCloskey is hearing alarm bells. “IVF is the opening gate for a new world of reproductive technologies, ethical quagmires and designer babies,” she writes, yet there’s barely any regulation surrounding it.

She paints quite a troubling picture of the future: “Forget the rich paying off Ivy League schools to let their children in; we’re not so far away from designing embryos who can get in on their own (engineered) genius.” Welp. At least I know what to add to my Bingo card for 2026!

A Tale of Two CEOs

If you were a CEO of a large company, would you rather …

A) Spend your earnings call begging investors to approve your $1 trillion pay package. 

or

B) Perform so well that your company elevates you to “chair” and hands you a big fat bonus, which includes $25 million in restricted stock plus another million stock options that could be worth tens of millions of dollars down the line.

I know which one I’m choosing: the chair, duh! Which is Citigroup CEO Jane Fraser’s new-and-improved post, as of this week. Paul J. Davies says her elevation “is a reward for progress and a bulwark against potential pretenders to her throne.”

If you were tempted by the idea of groveling for $1 trillion, perhaps you’ll change your mind when you realize that the individual in question is Elon Musk. The Tesla CEO and world’s richest person “hijacked” Tesla’s call with a desperate plea for his pay package, which he plans to use to build robots. “Do … you … feel comfortable with Elon Musk getting a trillion dollars to build a robot army? Like, what sort of checks should there be on the world’s richest man building a robot army?” Matt Levine asks.

Ethics aside, Liam Denning says the business math on Tesla’s side isn’t adding up. “With the financial results not offering adequate support for the pay proposal, it is instead pitched as a means to keep Musk on board,” he writes. I guess that’s something he has in common with Fraser: his company needs him. His robots, though? I dunno about that.

Telltale Charts

I swear, Justin Fox would make a great detective. His mystery of the day (the 2025 spike in Social Security sign-ups) wasn’t easy to solve, but he got to the bottom of it in no time. “The number of retired-worker Social Security beneficiaries 99 and older rose 2,745 from mid-2024 to mid-2025, the biggest such gain in five years. More noteworthy, the total number of Social Security Old-Age and Survivors Insurance program beneficiaries — mostly retired workers but also their spouses, dependents and survivors — is up 1.7 million from January through August, more than its full-year gain in 2024,” he writes. While some have pointed fingers at Musk and Trump, Justin says it was likely President Biden’s Social Security Fairness Act that goosed the numbers.

Is ChatGPT the next QVC? Not exactlyDave Lee says a revealing new study from two German academics shows how the chatbot isn’t the best digital salesperson — yet: “A shopper who arrived from an affiliate — i.e. a review recommending and linking to a product in return for a commission — had as much as an 86% better likelihood of a purchase than one who arrived from ChatGPT,” he writes. Still, the landscape is rapidly changing: “Since the period of the research, OpenAI has entered partnerships with Etsy, Shopify and Walmart to streamline ChatGPT-induced purchases.”

Further Reading

Chicago is facing a fiscal crunch that may soon become a crisis. — Bloomberg editorial board

Sanctions or tomahawks? Only credible threats will Convince Putin. — Marc Champion

The pound’s support may get kicked away as inflation eases. — Marcus Ashworth

Believe it or not, there’s good news at the NHS. — Matthew Brooker

The US is courting disaster off the coast of Venezuela. — Andreas Kluth

What Scott Bessent doesn’t get about Argentina. — Juan Pablo Spinetto

America’s two-tier racial system is making a comeback. — Ronald Brownstein

ICYMI

NBA gambling schemes.

A pardon for Binance’s founder.

Tropical storm Melissa lurks.

San Francisco is saved from a crackdown.

Kickers

Audrey Gelman is mad about the ballroom.

Suzanne Somers’ AI afterlife.

Dinosaurs were thriving.

Notes: Please send Pop-Tarts and feedback to Jessica Karl at jkarl9@bloomberg.net.

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