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| News for the non-alcoholic refreshment beverage industry | SIGN UP ⋅ SHARE |
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Red Bull is introducing its first Advent calendar in the US, featuring 24 mini cans that include classic, sugar-free and exclusive flavors such as the Festive Edition. The calendar will be available starting Nov. 3 at major retailers such as Costco, Kroger, Target and Walmart. The ski-village-inspired box design has garnered positive feedback from fans and collectors on social media.
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Bloom introduced a Sparkling Energy drink in a Blue Glacier flavor at the NACS Show. The beverage contains 180mg of caffeine from green coffee bean extract, as well as L-theanine, ginseng, green tea and lychee extract.
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AI isn't hype anymore—it's here. Join EPAM, Stripe, and commercetools to learn how to harness AI—responsibly and effectively. See how AI is reshaping the shopper journey, and learn why composability is key to doing it right. The brands moving first are already winning. Register now!
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| (Danone) |
Danone is expanding production capacity at several U.S. plants in response to soaring demand for high-protein yogurts, including its high-protein shakes. The company has invested millions to upgrade its Minster, Ohio, facility amid what it calls "explosive growth." Despite these efforts, Danone has faced significant supply constraints, forcing trade-offs in its innovation strategy and limiting the rollout of new products until additional capacity comes online in the coming months.
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Registration is now open for AWS re:Invent 2025! Join us in Las Vegas from December 1-5 to gain endless AWS skills. Get certified, master new services, and solve your toughest architecture challenges. Register now.
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Celsius unveiled its limited-edition Spritz Vibe Sparkling Snowball Frost at a lively celebration in Miami. The energy drink brand, known for its presence in sports and entertainment, marked the occasion with a star-studded launch party at Palm Tree Club.
| Full Story: Maxim (10/29) |
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Kraft Heinz is adding an extra $300 million to US promotional spending as part of a larger strategy to counteract economic pressures including inflation and decreased consumer spending. The company is also investing an additional $80 million in media and increasing research and development spending.
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AI personalization and seamless customer experiences defined 2025, but the retail landscape is about to shift again. Join us on November 5th for a fast-paced webinar where industry experts reveal the top trends and technologies shaping 2026. Discover how to stay ahead, boost productivity, and deliver next-level shopping experiences. Register now!
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| Read The Latest From SmartBrief |
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| ICYMI: The most popular story from the previous issue |
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Swire Coca-Cola has completed a $22.4 million expansion of its Spokane Valley, Wash., distribution facility, increasing the size to 138,860 square feet from 38,615 square feet. The expansion has improved safety and comfort for employees, while also increasing the facility's distribution capacity to 4.3 million cases annually.
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