Digiday Daily

November 05, 2025

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People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace as Google’s AI Overviews hit programmatic ad revenue.

TOP STORY

AI Revenue Generation

People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue

People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.

OTHER THINGS TO KNOW

As generative AI platforms ramp up monetization efforts, the advertising industry is facing its most consequential fork since the rise of programmatic trading. Partner insights from PubMatic.
For B2B brands still relying on static strategies, like gated PDFs, audiences expect more. Borrowing tactics from publishers could be the key to marketing that feels more like a conversation than a campaign. Partner insights from Ceros.
Live TV is no longer tethered to the living room, and neither are the audiences that advertisers want to reach. Partner insights from DIRECTV.

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MARKETING

The Creator Economy

After early success, the NFL plans more creator-led broadcasts

After tapping four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already figuring out who’s next,

Brand Safety

Media agencies look to AI to reduce inclusion list toil

Inclusion lists offer brands certainty, but they’re time sucks. Media shops hope AI can cut down the hard yards and open up their use.

PARTNER INSIGHTS FROM VIASAT

The untapped opportunity of modern destination marketing

Today’s destination marketing gives brands access to audiences who are engaged, open to receiving messages from brands and captive. But brands don’t often consider destination marketing as a year-round piece of their ad strategies.

PARTNER INSIGHTS FROM NAME.COM

Why new top-level domains are a core piece of brand identity

Brands that thrive in the AI-powered search era will be those that make their digital identities crystal clear with descriptive top-level domains (TLDs). New TLDs signal credibility, specialization and relevance to algorithms and consumers alike.