Google is testing an AI system that automatically writes meta descriptions for web pages.

Instead of using the description tag you write, this model generates its own version based on what it thinks fits the searcher’s intent.

That means what users see on the SERP may no longer come from your copy. It could come from Google’s AI.

For now, it’s just an experiment. But it shows search results are becoming more dynamic, and Google wants full control over how your pages are summarized.

This change puts more pressure on how well your site communicates context and authority. If your content isn’t clear or well-structured, AI might rewrite your message entirely.

That’s why we’re helping clients strengthen their on-page signals and schema, so Google’s AI understands exactly what their pages are about… and represents them accurately.

If you want to make sure your brand story isn’t lost in translation, my team can help.

Cheers,

Neil Patel

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