Hey Niepodam,

Every seller wants replies.

But most cold emails sound like bad LinkedIn DMs, generic, bloated, and trying way too hard.

Here’s the short strategy I use that consistently gets real responses:

1 Trigger. 1 Problem. 1 Question.

That’s it. No pitch. No PDF. No seven-line value prop.

Just a sharp reason to reach out, one real-world pain, and a question worth answering.

Why it works

It reads like a peer, not a pitch.
It’s personalized without being creepy.
And it shows I’ve actually done my homework.

Most sellers try to sell in the first email.
I try to start a conversation.

Here’s the exact framework

Trigger = What just happened? Job change, funding, new hire, public post, product launch.

Problem = What pain likely comes with that? Hiring = ramp pressure. Funding = pressure to grow fast. New VP = building fresh GTM.

Question = What’s the smartest thing I could ask? Something that shows I get it and opens a door to talk.

Now the example

SUBJECT: hiring AEs fast: how’s ramping looking?

"Hey Sam, saw you're adding 4 AEs this quarter.

Usually that means outbound is heating up and ramp speed becomes a bottleneck.

Curious: do you already have a plan to get new reps producing by Q1?

Happy to share what’s working if you're tackling that now"

Simple. Specific. Reply-worthy.

Want to dial this in even further?

Try using ChatGPT to generate objection-aware versions: “Write 3 cold email versions targeting a CRO who’s hiring 5 AEs but is skeptical about new tools.”

You’ll get ideas, structure, and phrasing in seconds, then edit them to sound like you, not a robot.

Takeaway:

Cold email doesn’t need to be clever.
It needs to be relevant, fast, and human.

One trigger. One problem. One question.

That’s how you get replies.

Here are 2 ways I might be able to help:

→ 1:1 Coaching: If you’re doing “everything right” but still not booking or closing like you should be, I’ll help you pinpoint the problem and fix it fast. Book your free strategy call

→ Team Workshops: No fluff. No lectures. Just tactical coaching that makes your team sharper, faster, and better at moving real revenue. Book your free strategy call

PS: Every training I run includes real AI tools, workflows, and use cases—so you’re not just learning sales, you’re learning how to sell smarter with AI.

Alan "Modern Seller" Ruchtein.

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