Hi there,

Marketers constantly talk about connected TV (CTV), but are they really accurately measuring what’s working?

Every dollar matters. That’s why we’ll dig into what defines success at the EMARKETER Summit. This Friday, I’ll be joined by Nutrafol’s Shruti Khatod and the Video Advertising Bureau’s Benjamin Vandegrift to talk about how today’s smartest brands are proving the value of their campaigns.

We’ll unpack how marketers are pairing sharper targeting and creative storytelling with the right metrics to show real results. Plus, you’ll hear from our top analysts and industry experts from StackAdapt, tvScientific, Verve, Olyzon, PepsiCo, One Horizon, Humana, the Interactive Advertising Bureau, and more on what’s next for streaming. Fresh insights, no fluff, and strategies built for your 2026 planning.

Spots for the live broadcast are filling fast—save yours now and join us online for this essential conversation.

See you there!

Arielle Feger
Senior Analyst
EMARKETER

Thank you to our sponsors StackAdapt, tvScientific, Verve, Olyzon