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NOVEMBER 10, 2025 |
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How much did US spending on podcast advertising grow YoY in Q3? |
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A) 8% B) 14% C) 18% D) 26% |
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TOP STORY |
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Podcast advertising has reached a new phase of maturity. |
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Across recent Q3 earnings calls, Spotify and Netflix described a channel evolving from experimental to essential, a place where marketers can drive both discovery and durable brand recall. |
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US podcast ad spending grew 26% YoY in Q3, according to Magellan AI’s Q3 Podcast Advertising Benchmark Report.
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Gaming was the fastest growing category in podcast ad spending, with a 59% increase from Q2 to Q3 in 2025, per Magellan AI. |
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IN THE NEWS |
Coca-Cola releases second AI holiday ad as AI becomes the norm. Coca-Cola is putting out another AI-generated holiday advertisement, its second after an AI ad campaign last year that drew mixed reactions from audiences. Read online |
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Other headlines: |
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YouTube TV and Disney dispute risks YouTube’s edge in live sports. YouTube TV could lose access to Disney networks October 30, including ESPN, Disney Channel, and ABC, as Google and Disney enter a deal-renewal standoff. Read online
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Reddit proves its ad power—and why marketers should overlook it. Today, brands see Reddit as less of a curiosity and more of a conversion opportunity; that said, “there are still thousands of advertisers” that should be on Reddit but aren’t yet, COO Jen Wong said. Read online
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Streaming ad revenues flourish while linear shrinks in Q3 as cross-platform ads become a necessity. Major US streaming platform ad revenues grew close to 18% YoY (8% when including year-ago Olympic revenues), reaching $3.8 billion. Read online | | | |
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ANALYSIS |
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OpenAI announced Instant Checkout, a new feature that lets users buy products via ChatGPT. |
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The feature is currently available in the US for ChatGPT Plus, Pro, and free users to buy from Etsy sellers.
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OpenAI plans to add more than 1 million Shopify merchants, including Glossier, Skims, Spanx and Vuori.
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Built on OpenAI’s Agentic Commerce Protocol, the tool enables users to complete purchases directly with merchants inside ChatGPT. Developed with Stripe—the fintech behind ChatGPT subscriptions—the framework is open-sourced to help merchants integrate more quickly. |
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PODCAST |
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In this episode, we discuss why measurement is harder than it used to be, how the metrics advertisers use to evaluate their spend are changing, and what marketers can, and should, do to navigate this transition effectively. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Nielsen. | | |
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