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NOVEMBER 11, 2025 |
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Moonlighters galore: What percentage of Gen Zers have a side hustle? |
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A) 45.2% B) 55.2% C) 65.2% D) 75.2% |
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TOP STORY |
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AI search, tools like ChatGPT's Instant Checkout, and personalized recommendations are changing how consumers discover and buy products. |
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“It’s a time of great opportunity,” said Josh Archer, senior vice president of data at agency LERMA. “The brands and influencers paying attention to how people are discovering and talking about their products will surge ahead.” |
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IN THE NEWS |
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"OpenAI isn't just opening up ChatGPT for app developers, it's looking to turn today's leading chatbot into tomorrow's operating system," said our analyst Marcus Johnson on a recent episode of "Behind the Numbers." |
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This strategic shift puts OpenAI in direct competition with traditional operating systems and search engines, potentially disrupting how users interact with technology and access information online. |
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ANALYSIS |
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DoorDash unveiled a host of features designed to make its services stickier for both businesses and customers. |
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The updates include: |
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DashMart Fulfillment Services, which lets retailers harness the company’s network of dark stores—along with its inventory management, picking, packing, and delivery capabilities—to quickly get orders to customers’ doors.
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Going Out, a feature that helps customers make restaurant reservations and earn in-store rewards. DashPass members get extra perks, including access to exclusive tables and rewards, and discounted Lyft rides. |
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